Without a clear picture of your ideal customer, it is impossible to sculpt apt marketing strategies. Buyer persona examples are vital in helping any sort of business empathetically understand its prospective customers.
Almost 93% of companies have reported a spike in their yearly revenue after drafting strategies using buyer personas. Here are two common buyer persona examples, B2B, and B2C, for you to understand your target customers.
What Are Buyer Personas?
A buyer persona is a fictional representation of your target customers. Although this persona is not actually a real person, every bit is firmly factual and is shaped with valuable data from a real client. When kept side by side with a traditional target audience, buyer personas look much deeper into potential customers. A buyer persona example can be classified into B2B, B2C, and non-profit buyer personas.
B2B vs. B2C
If you are someone accustomed to the marketing field, you might have seen these terms circulating among businesses. These acronyms, when expanded, stand for business-to-business and business-to-customer.
As we can directly perceive from its name, B2B is when businesses target other companies, i.e. from a software company to an IT company that requires its services.
According to Statista, the US market has seen a spike in B2B businesses with its marketing purposes accounting for more than 15 billion U.S dollars. Quite on the contrary, in the B2C market, businesses aim at individual customer prospects.
A B2B Buyer Persona Example
A Buyer Persona for Content Marketing Firm
Age: 37 years old
Place: He currently resides in Los Angeles in Southern California, USA.
Designation: Gabriel is the founder and CEO of FitSpirit, a company that manufactures sports apparel.
Background: FitSpirit is in the production of stylish and comfortable sportswear for men, women, and even kids. Brought up in a family that had economical constraints, Gabriel could not afford expensive sportswear even though he was a gym enthusiast and frequented physical activities.
He had taken his purpose to help others in the same dilemma as him by creating merchandise, which is made from quality but inexpensive materials.
Goals: To make FitSpirit visible to customers, grow its brand, and have everyone enjoy the comfort of its budget-friendly apparel.
Pain Points: Gabriel’s brand has yet to reach worldwide recognition. He needs to spread awareness of his merchandise immediately. All the marketing that his own employees have carried out has yet to fetch significant growth.
Although his company is clean and transparent in its manufacturing and ingredients, people have failed to acknowledge his initiative. FitSpirit is close to falling apart because it is not generating enough revenue to stay afloat.
Our Solution: Gabriel has successfully built a brand with good interests. To make that known to potential customers, there has to be solid marketing, which his in-house team is struggling to achieve. Hiring an outsourced marketing team from our marketing firm, whose only interest is to attract a targeted audience, and bring a favorable outcome is his best solution. Our outsourced team that Gabriel hires takes care of building a website that drives targeted traffic, use social media handles to make the brand known, and markets his apparel professionally.
A B2C Buyer Persona Example
A Buyer Persona for a Skincare Brand
Age: 21 years old
Place: Chicago, USA
Background: Emily is a language student studying at Chicago University. As a lover of literature, her favorite pastime is to read classics and analyze them.
Emily is nearing her final year of study, so she has a lot on her plate from exams, extracurricular activities, job-oriented courses, and her project. Her schedule is packed to the brim and she does not have any leisure time as she did in her previous years of study.
Pain Points: Emily is often experiencing breakouts and other common skin problems that people her age suffer from. Without any free time at hand, she cannot spend hours maintaining her skin like before. This has been really stressing her out, and she has become extensively cautious of her appearance.
Her self-confidence has taken a dip, and she finds it hard to speak to others without contemplating her appearance. Emily is scared of skincare products as she knows several commercial brands use harmful chemicals, which might damage her skin further.
Goals: Emily wants to bring back her healthy glowing skin without any acne and scars. She wants to feel confident while facing others, and not think of her skin as flawed.
Our Solution: Emily is in need of a skincare line that uses organic quality ingredients in its formulation. Our skincare is a certified organic brand, using only vegan ingredients in our production. Unlike other brands, which use harsh chemicals for fast results, we believe in a natural composition for results, which lasts a lifetime and does not affect the skin in the later part of life.
Media Usage: Emily usually heads towards Instagram and Twitter during her spare time. It is through these two social media handles she may come across various products. Advertising our brand through these social media platforms could definitely make it known to potential customers, like Emily.
B2B and B2C Buyer Persona Example Templates
Keeping a buyer persona template handy can aid you in developing your personas promptly. Owing to the difference between B2B and B2C markets, we have put together customized templates for both personas.
A B2B Buyer Persona Template
Collect data on the individual’s age, job, income, gender, locality, education, and family background.
A small blurb on the person’s occupation, how they landed at the job, how they are willing to escalate their life further, and their goals.
Pain Points or Frustrations:
This is the most crucial section of the whole template where you have to give deep thoughts to identify the specific problems that your buyer persona example is facing. You should focus on how this problem has had a negative impact on your persona, and how they are desperate for an immediate solution.
Doing business with a business representative differs depending on the position of the employee. You have to change your tactics if the persona is a higher-level executive or one at a lower level.
A Realistic Solution:
You should give your persona an apt solution without any fake promises. Building too many expectations, and delivering much lower could do no good, and may not help to close the deal with your business. Be straightforward, and address your persona’s frustrations from their shoes.
Have a clear idea of which roads to use to communicate with your client. Know their preferences, what channels they are most comfortable with, and how often you should contact them.
A B2C Buyer Persona Template
These are the exact same as those listed in the B2B buyer persona template.
This data can vary depending on your product or service-based business. It should include what the persona is going through at the moment with regard to your enterprise.
Again being the crucial focus, this section focuses on the frustrations your customers have. Sometimes, your buyer persona might not be aware of a pain point. To give an example, your persona might not have realized that they are paying too much for a spa. In those cases, you have to address that point first and offer your solution to it.
A Realistic Solution:
In the B2C market, you have to consider many more factors about the individual, like their budget, family situations, and if the product is worth their hard-earned money. Making them regret your business will likely stop them from further shaking hands with your business.
Refer to the ways you can reach your potential customer. Get to know if they shop online or prefer an in-store experience. Keep track of which social media channels they use to retarget your buyer personas.
Frequently Asked Questions:
Why Should You Model Your Ideal Customer?
Modeling your ideal customer can result in a more personalized business. You will have clear insights into what kind of potential customers you are dealing with, their likes and dislikes, and how to improve your marketing strategies. It can also let you think from their shoes, and offer a real solution to their pain points, which is a bonus for both parties.
What Is Audience Segmentation?
This is a marketing strategy that splits your audience into groups based on demographics, like needs, budget, behaviors, and characteristics. This aids businesses to target customers and offer customized services to them. Most businesses or brands have several audience segments and must develop single or multiple buyer personas for each segmentation.
Buyer persona examples are an effective tactic to hold personalized communication. We have made your job easier by whipping up a template. With that at hand and our examples to refer to, you can create your own buyer persona, and upgrade your marketing strategies.