Content marketing is fueling digital marketing these days. Suppose you are a B2B company and you need to stay ahead of your competitors. To do so, you need to be innovative in your B2B content ideas. Being a Business-to-Business (B2B) you need to provide value to your clients or customers. With the right content, you will have the ability to convert potential clients to partners.
Similarly, writing the same type of content, such as traditional blogs, doesn’t always produce results. The need of creating strategically effective content is necessary for a marketer in this competitive era. Pieces of content that worked wonderfully for B2B back in the day, won’t work today. This is why you need fresh ideas to reach and engage a broader audience base.
Well, if you are running out of B2B content ideas to engage with your target audience, we have got you covered. Below are some proven and thoughtful B2B content ideas to get you started.
10 B2B Content Ideas
1. Interactive Blog Posts
A blog might sound like one of the usual B2B content ideas, but a blog always acts as the primary content marketing channel. Creating a well-defined blog that provides valuable information to your clients can make them consider you. Write a blog interactively about your product or service.
It enables you to reach and engage with your audience. Creating informative blogs builds brand awareness, which is significant for B2B, but you need to create an informative and interactive blog that will create value for your potential customers. Longer-form content allows you to write about the customer’s challenges. Unlike Business-to-Customers (B2C), B2B marketers have to establish how their products or services will solve the customers’ issues.
B2B is not always about encouraging purchases based on wants. To establish long-term B2B relationships, your product or service must meet the needs of your customers and help solve the issue they’re facing.
2. User-Generated Content Marketing
User-Generated Content (UGC) marketing is highly required for B2B brands because it makes people brand representative and facilitates product marketing for you. UGC is highly significant for B2B businesses that wish to create an online community that engages them. Utilizing UGC, this type of content allows you to show the authenticity of your business and receive word-of-mouth marketing.
Leverage social listening tools to collect data on where your B2B services or products are mentioned. If you’re monitoring your brand mentions, you’ll be able to use user-generated content to build social proof on your website.
3. Case Studies
Case studies add credibility to your sales efforts. How? You are presenting a detailed story of how a client successfully benefited from your products or services after collaborating with your brand.
The case study revolves around the problem, solution, and results that allow other clients to learn how your business can help solve their problems. Make sure to get direct quotes from clients to highlight in your case study as it instantly captures attention.
4. LinkedIn Content Marketing
Creating personalized content on LinkedIn is one of the best B2B content ideas because more than 80% of B2B marketing leads from social media come through LinkedIn alone, making it much more effective than Facebook and Twitter. It is important to get active on LinkedIn with your content strategy if you aren’t already.
By posting relevant content from your pool of published blog posts, you can gain a lot of engagement on LinkedIn. You can share snippets of your blogs and interactive graphics to encourage readers to read the full article on your website. These boost traffic and help you capture leads at the same time.
5. Product Demonstration or How-to Guides
If you are a product-based B2B, share pictures and bits of information about the product before releasing a product and tell how it will work. This might initiate interest in your product and might bring in quality leads.
Also, video content has always been popular, and if you use it to introduce your product, it can make a huge difference. People can easily digest engaging videos and prefer a quick and easy explanation regarding any product. With your how-to guides and product demo videos, you can efficiently deliver important information.
E-books are great for showcasing your expertise. It helps you build authority and lets the clients know your experience and knowledge in particular topics regarding your industry. You can also convert your existing blogs and guides into e-book bundles.
Once done, you can publish e-books on your website or send them through email to your existing subscriber base or use it as a lead magnet to capture the email addresses of potential clients. This is an engaging way to generate business leads.
Infographics are different from standard images or videos. These visual images deliver information on a particular topic with clear statistics, graphs, or quotes. Such images make it easier and more engaging for clients to understand something complex.
Also, not everyone prefers long-bock text and lengthy articles/guides. Therefore, using visual elements such as infographics in your blogs or landing pages can make the difference between a client exiting your website or converting into a business lead.
Webinars provide you with a fantastic opportunity to connect and engage with current and potential clients. You can either choose a how-to topic, or you can talk about clients’ pain points or your new product launch.
Try to include industry experts in your webinars to get more attendees and cover the most relevant topics only. Also, make sure to host Q&A sessions at the end of your webinars to connect with your clients directly and answer their queries about your brand and products.
Podcast listeners continue to grow, making audio content the perfect way to increase brand awareness, share information, and boost your reach. You can showcase your industry expertise and give valuable advice to potential clients with podcasts to attract business leads.
One important thing while creating a podcast is to use a conversational tone. It should feel like you are talking to the audience, rather than reading a blog/guide to them. Keep the podcasts short and to the point and share them on relevant platforms.
10. Creative Press Releases
Businesses use press releases to generate interest in services, products, and brands with the help of short pieces of informational content. For B2B marketing, you can creatively use press releases to get featured in digital media outlets and newspapers.
Share news about new product or feature launches, influencer collaborations, exciting new partnerships, and other initiatives or updates. Share these press releases on your social channels and website to boost credibility and active engagement.
Frequently Asked Questions:
What are the types of B2B?
B2B can be divided into four basic branches for an organized look. They are manufacturers, resellers, government, and establishments.
What is the difference between B2B and B2C e-commerce?
B2B stands for Business to Business while B2C is for Business to Consumer. B2B focuses on selling to other businesses while B2C has its spotlight on individual consumers.
Is B2B more profitable than B2C?
There is no textbook answer to this question. While sometimes each B2B might seem to fetch more revenue even with just a handful of clients, it is not something that can be guaranteed. Even though B2C companies need to reach out more, using marketing strategies they can grab a large number of customers and easily increase their revenue.
Indeed, it seems like a challenging task to create and publish B2B content. But, with the right content strategy and a dedicated content calendar, you can regularly share great content for maximum engagement and conversions.
Create targeted content and use all the relevant marketing channels to ensure that your content reaches the right audience. Use these above-mentioned B2B content ideas to increase brand awareness. If you need help with B2B content marketing, check out our recent blogs.
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