Benefits of content marketing are aplenty for small businesses. We live in a digital era where audiences are media-savvy enough and choosy enough to ignore any noise that traditional advertising makes.
Businesses reach their potential customers on the digital platform through more valuable, relevant, and consistent content.
At contentmarketing.io, we have helped businesses to increase their web traffic and, through quality content and SEO features, to reach their customers.
Content is required for marketing products and services. Some businesses may not be too keen on content marketing because they see it as an unnecessary expense.
Related Reads
- 3 Content Pillars for Product-Based Businesses – The Ultimate Guide
- 4 Content Pillars for Social Media – A Complete Guide
- How to Define Content Marketing Goals? – The Ultimate Guide
Benefits of Content Marketing
Content marketing is crucial for your business because of the following reasons:
Increases Brand Visibility
Brand visibility is what digital marketers strive to achieve through their marketing endeavors.
If your customers are unaware of what makes your brand special, they don’t have any reason to engage with you. Least of all, they buy from you.
Optimize your content with the keywords that you want to rank for. This can help your potential customers uncover your business when they are looking for solutions that you offer.
To learn the audience’s search intent, research the keywords used by them through tools such as Google Trends, Ahrefs, and Uber Suggest.
For your customers to know your brand, you need to show up where they are active.
Both B2B and B2C businesses are active on social media. There’s a lot of engagement and interaction on these platforms.
Harness the power of social media through content. Inundate your customers daily with text, image, audio, and video content via email and social media posts, and engage with them on or offline.
Building a brand for your business is really crucial as your customers remember your business when they see or hear your brand.
Brand visibility builds brand awareness and slowly develops brand perception.
Establishes Higher Domain Authority
Benefits of content marketing start with creating blogs, white papers, and other forms of content that your consumers want to read, like, and share.
This develops domain authority on the keywords and phrases your organization wants to be found for in search engines, like Google.
Creating content on that topic should be a cakewalk when you have identified the right keywords.
This broadens your audience reach, and presents you as a thought leader in your niche.
Ensure that you are creating great content. Great content is not something that is rocket science.
It is creating high-quality, relevant, and useful content that, when your potential customers read, answers their questions and motivates them to stay on the page reducing bounce rates.
Now, the content that you have created becomes your powerful marketing tool.
How’s that even possible?
Google’s there. Its algorithm is fine-tuned to look for top-quality content that sprouts on the internet.
When the content you create meets E-E-A-T (Experience, Expert, Authority, Trust) criteria set by Google, it puts your webpage on the top of SERP.
If that happens, more people see it, and click increase, which means that your website attracts more traffic.
It doesn’t stop with that.
You get backlinks for your content. When Google notices other websites linking to you, which are organic backlinks, you find that your domain authority (DR) also increases.
Nurture Relationships with Your Potential Customers Through Trust
Keep producing content that your audience or potential customers want to read.
Consistency is key when you wish to benefit from content marketing.
Talk about your business, your business goals, and your vision.
This inspires people and imprints in the mind of the audience that you have something valuable to offer.
This builds trust, but it doesn’t happen overnight.
You have to stay consistent in your value proposition by constantly working towards delivering valuable content in the form of videos, checklists, FAQs, and other forms of content that your audience is looking for.
When you keep creating content in your niche, you become the knowledge base; authority in that niche.
Your potential customers are now assured of your services, and they move forward to become your customers, then loyal customers.
Lead Generation
Now comes the bigger picture.
Talking about the benefits of content marketing, you have a wonderful ‘n’ number of blogs your audience likes.
Most of them rank on Google’s top SERP.
Your business cannot survive on just this.
You need customers. You need leads.
How can you generate leads?
And, through content, can you even do it?
The answer is ‘yes’.
When you create the right content marketing strategy, you can generate 3 times as many leads, and it costs 62% less than traditional marketing.
In your content marketing strategy, try to have reports, ebooks, webinars, quizzes, videos, and courses that provide value to your customers.
Put these elements on your landing page for your customers to read.
You can also have such reports as lead magnets to incentivize your customers to share their contact information.
Also, have CTAs (Calls to Action) on all your content that is visible and intriguing for your potential customers to contact you for more information.
Boosts Conversions
You get the leads to your business whom you contact through email marketing, appointment-made phone calls, social media, and further follow-ups.
But, you need to convert them into prospects, then into customers.
For a small or medium-sized business, conversion takes time, as you need to generate trust with your audience to generate sales.
Create a comprehensive content marketing strategy for your business to ensure all sales funnel stages are sorted.
For example, top of funnel (TOFU) content boosts brand awareness. Middle of funnel (MOFU) content must cater to the audience who are in the consideration stage; that is, they are in the mid-way of the sales journey.
Provide content that describes your products or services in detail. Present them with case studies of how your business has helped solve other users’ problems.
Meanwhile, the bottom of funnel (BOFU) content must optimize conversions.
If customers haven’t heard about you before, they will be hesitant to purchase your product. You need to make your business familiar to your target audience.
Then, you have to create and provide content they find useful through different marketing channels.
Typically, create a proper content marketing strategy that allows you to move your consumers through the customer journey.
It ensures that most of your traffic ends up converting, which is the sure benefit of content marketing.
Assists SEO
High-quality content on your website gives your website an opportunity for people to find you easier.
Content helps your website to come up first when poeple search for something related to your business.
Ensure that you use SEO factors such as keyword optimization, titles, meta desciption, and formatting your content for humans and search engines.
When you follow the ranking factors that Google follows, your website appears on the SERP, attracts more traffic to your website, that impacts your sales,which are the obvious benefits of content marketing.
FAQs
What is content marketing, and why is it important?
Content marketing is a strategic marketing approach to attract, engage, and retain an audience by providing them with relevant content through blogs, videos, podcasts, live streams, and webinars.
How does content marketing help a startup?
Content marketing makes a startup business visible to the targeted audience. It covers all the interactions about your business in the form of blogs, social media posts, reports, white papers, and statistics that can be shared across various channels.
Closing Thoughts
With earthshaking algorithm changes, Google has made it a must for businesses to publish useful content if it wants any opportunity to rank high in search results.
Through consistently publishing quality content, your business can become more visible online, and your SEO efforts can yield better results.
As an integral part of your digital marketing strategy, the ultimate benefits of content marketing are that it gives the best ROI for your business.
