About CPT Guru
Cosmetology Practice Test Guru (CPT Guru) provides information on cosmetology and offers study guides and free practice tests for students to prepare for the State Board of Cosmetology exam. Their information is categorized into Cosmetologist, Esthetician, Nail Technician and Barber. Apart from this, CPT also has a blog segment that periodically publishes articles and blogs targeting aspirants and professionals in cosmetology.
38% of articles
are ranking in 1-3 Positions in SERP
2058 Keywords gained
are on Page 2 of the SERPs
in organic traffic
Even though CPT had a lot of content and blogs on their website, the content had less engagement with their target audience. They were lagging behind on the organic traffic and the SEO-optimisation fronts. They also wanted to build their authority around the cosmetology niche by improving their audience engagement. They approached us to fix this and improve their organic search results performance. CPT Guru wanted their articles to rank better and improve their overall brand visibility.
Improve Audience Engagement
The content engagement level increased once we started writing for topics most searched by the users and providing them with relevant content that directly answers the questions of our target audiences and solves their problems.
Build Brand Authority in Cosmetology Niche
We optimized the content by standardizing the clusters specific to the cosmetology niche and identifying topics that fall under each cluster. We segmented the contents into three verticals
We discovered that the state articles had more potential than other articles. Hence we optimized the content strategy with relevant keywords, marketing and SEO elements. This immensely helped us attract targeted traffic from relevant customer segments.
Improve Organic Traffic and SERP Rankings
Providing good quality content, including keywords and relevancy of the domain, contributed to improving the SERP ranking. As a result 38% of the newly published articles are ranking in positions 1 to 3 in the search engines results page. As a result of our content strategy and SEO-optimization efforts we were able to double the organic traffic from 7k to 14 k from October 2021 to March 2022.
The Solution : Consistency is the Key
When we investigated their blogs in search of a root cause, we found that they were facing a consistency issue. In order to rank on the top of SERP and drive traffic to your website you need to stay consistent with the content you provide to solve users’ query. This is one of the most important factors that many business blogs miss frequently. Besides, numerous other factors influence organic search results, directly and indirectly affecting the SERP rankings.