How our Content Marketing strategies improved Simon Sez IT’s Organic Traffic
Team:
Simon Calder, Founder and President
Industry:
Information Technology
Headquarters:
Florida, USA
About Simon Sez IT
Simon Sez IT offers various online courses for the most in-demand business software. These include Microsoft Office suite, Quickbooks, Adobe software, and among others. They take pride in their complete and exhaustive courses that are affordable for businesses and even individuals who want to expand their options for their careers.
Besides Simon Sez IT’s business software courses, they also publish tons of informative articles for their audience. These are posts that have detailed step-by-step instructions on how to perform certain tasks on different kinds of tools. They also have listicles of other useful sources of templates.
80% increase
in organic traffic
46% of articles
are already ranking on Page 1
63% increase
in unique page views
General Problems
Simon Sez IT needed to drive more traffic to their blog posts. Upon conducting an analysis on their site, it appears that they needed some changes to their published posts as there were several negative SEO hits that needed attention. We went ahead and applied several strategies to improve the traffic of their blog posts.
Added FAQs Schema Using Rank Math
Many blog posts of Simon Sez IT didn’t include an FAQs section. This is one of the reasons why they’re not getting as much traffic as they could possibly get.
Adding a FAQs section to a couple of articles in the first few weeks increased their traffic significantly. This also helped the published posts to rank for secondary keywords as we have included them in the questions and answers in this section.
Integrated Page Jumps
The inclusion of page jumps not only improved their pages’ SEO, but also helped in making the articles more reader-friendly. This allows their audience to skip to subheadings or sections that they only want or need to read.
The addition of these page jumps also changed the appearance of the meta description when searched for.
Included GIFs and Videos
We aimed to also increase user engagement and improve the average time of the readers on the pages. Including GIFs and videos was our take to do this and it truly showed significant improvement.
Summary
Besides Simon Sez IT’s business software courses, they also publish tons of informative articles for their audience. These are posts that have detailed step-by-step instructions on how to perform certain tasks on different kinds of tools. They also have listicles of other useful sources of templates.
Articles
Results
The SUMIFS Function in Excel – SUMIF Multiple Columns
Organic traffic increased by 21.35% after updates
5 Steps to Easily Use Excel 3D Maps (Bonus Video Included)
Organic traffic increased by 102% after updates.
Create an Excel Dashboard in 5 Minutes – The Best Guide
Organic traffic increased by 55.4% after updates.
How to Make An Excel Forecast Sheet in 3 Steps – The Best Guide
Organic traffic increased by 80% after updates.
Excel Dynamic Array: 8 Must-Know Formulas
Organic traffic increased by 40.4% after updates.
Key Takeaways
Including a FAQs section in informative blog posts is highly recommended and beneficial for all sites. It not only drives more traffic to these pages. But it also allows for the site to improve keyword rankings as well as gain leads to their site.
Page jumps improve user engagement and user experience. It’s also recognized by Google as they also include this page jumps in meta descriptions in the SERPs.
GIFs and videos not only break the monotony of only having texts and images on blog posts. But stepping in the perspective of the reader, this makes blog posts more engaging.
