According to research, content marketing for businesses costs 62% less than traditional marketing and helps capture 3x more leads. 93% of B2B marketers use content marketing to build trust before the sale. So, what are these stats pointing to?
The answer is right in front of you. If you don’t already have an efficient content marketing strategy on your board, you should start one immediately. Or else you are missing out on a lot of business growth opportunities.
Content is King in this competitive digital world, and businesses can effectively impress prospects and customers with proper content marketing strategies. Why? Because traditional marketing techniques focus on pushing customers to use certain products or services, while content marketing is all about using engaging copy to convey the value.
If this is confusing to you don’t worry. We are here to clear it all up for you. In this blog article, we will be discussing the definition of content marketing, the significance of content marketing for business, and a few techniques to get started.
What Is Content Marketing?
In simple terms, content marketing is the creation and distribution of relevant, informative, and valuable content in blog posts, white papers, emails, social media posts, videos, podcasts, infographics, press releases, and newsletters. This content is distributed to a set of target audiences that involves both current and potential customers.
The main goal of content marketing is to reach the target audience and increase brand awareness, engagement, leads, sales, and loyalty. To make this marketing approach unique, businesses try to creatively narrate a story in their content to look more engaging, authentic, and tailored especially to their audience.
Reasons Your Business Needs Content Marketing
#1 – Drives More Conversions than Traditional Marketing
As we mentioned earlier, content marketing is more cost-efficient than traditional marketing and generates better results. Your content and results will last as long as your ads are up for advertising campaigns.
But that is not the case with content marketing. Once you create and publish quality content on the Internet, it will keep on bringing conversions without any further costs, making it a must-have requirement for your business.
#2 – Increases Trust among Your Audience
Content marketing focuses on building trust before the sale. With the relevant content you publish, you will answer your audience’s questions.
The more quality the customers see, the higher the chances of them having a positive experience in association with your brand. This also helps boost the brand’s reputation and increases its digital presence.
#3 – Captures More Qualified Leads
If the audience likes your content, they are more likely to remember your brand and purchase from you in the future. You can easily generate new leads by placing relevant calls-to-action (CTA) in your content, such as at the bottom, in the hero, inline, or on the side panel.
Also, content marketing helps to pre-qualify leads based on their intent. This allows your sales team to communicate better to close the lead.
#4 – Your Brand will Become More Visible on Search Engines
Consumers nowadays want quality content, and search engines, like Google and Bing, have prioritized this. The more high-quality and consistent content you publish, the better it is for your SEO efforts.
With a properly developed content marketing strategy, your content can rank higher in search engines, making your brand visible online. This helps build trust and authority with your target audience, finally helping you drive prospects down the conversion funnel.
#5 – Boost Social Media Engagement
Social media is an ever-growing marketing channel, and you can’t miss out on engaging with your prospects and customers on social media platforms. You can easily connect with your audience to boost engagement by using quality content, informative videos, help guides, original infographics, and entertaining ideas.
The best part about content marketing on social media is that users are more likely to share your content with their friends and followers if you post really good and interactive content. This significantly increases your reach, resulting in more engagement, followers, and leads.
#6 – Position Your Brand as an Industry Leader
Constantly delivering and publishing quality content can help you build your authority online. You can create a dominating influence among your audience through content that demonstrates your expertise and provides solutions to your audience’s questions.
By sharing unique and personal experiences with your niche, you can efficiently build credibility and loyalty among your target audience. Your content should showcase your industry experience, so people can start seeing you as an industry expert.
Steps to Creating an Effective Content Marketing Strategy
#1 – Set SMART Goals
Like other marketing strategies, your goals should be Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART). Also, the goals that you choose should align well with your border marketing and company goals.
Some SMART goal examples are boosting revenue, increasing conversions plus leads, improving brand awareness, increasing customer engagement, and building trust and brand loyalty.
#2 – Determine Your KPIs
Key Performance Indicators (KPIs) are important for your SMART goals. You can measure the performance against your goals by setting your quantifiable data points. Based on your goals, you should list the KPIs before starting your campaign.
For example, site traffic and social media followers to measure brand awareness, daily sales to measure revenue, abandonment rate and conversion rate to measure conversions, referrals and returning customers to measure brand loyalty, and likes, comments, and shares to measure engagement.
#3 – Identify the Type of Content
Here comes the most important point. You need to figure out the type of content you will create. A good start is to think about your buyer personas and target audience.
Why do customers need your products or services? What are the customers’ pain points? How can your brand help them succeed? What are the channels your target audience is most active on? Answer these questions, and you may better understand the types of content and content ideas your audience may like.
#4 – Select Your Content Channels
Where will you share the content that you create? This is as important as creating the content because, if your quality content doesn’t reach the right audience at the right time, it won’t yield good results.
You will likely publish on different channels for different content types. For help guides and articles, your blog site is a suitable channel. For infographics and social posts, you can choose relevant social media platforms. For videos, you can select YouTube.
#5 – Create and Distribute Consistently
Keep creating highly relevant and quality content for all your distribution channels, so your audience can regularly consume it and convert.
To stay on the top of your content marketing game:
- Use a content calendar.
- For each month, plan your content according to occasions or special days.
- Ensure that you are publishing valuable content regularly to boost your online presence.
#6 – Analyze and Measure Results
Lastly, it is important to measure the performance and success of your content marketing strategy. Analyze the results by looking at the SMART goals and KPIs you listed in the initial stages.
This will help you improve your content and distribution strategies to reach more audience members for better results. You can use tools like Google Analytics, Sprout Social, Moz, and Semrush to get help with content marketing strategy analytics and results.
1. What is content marketing?
Content marketing is the strategy of creating and promoting different forms of content. Content marketing is an organic promotion strategy. Content marketing helps you attract attention to your target audience and help you achieve your desired goals, such as buying your product or using of your service. Some forms of content marketing include blogs, videos, images, infographics, podcasts, emails, and newsletters.
2. Why do businesses use content marketing?
Content marketing is organic and can drive enormous benefits for any product or service you are marketing. It improves and promotes brand awareness, increases sales, brings in quality leads, and creates an online community for your brand.
3. What are the things to consider while creating content?
Creating quality and relevant content consistently that adds value to the customer is a vital goal in content marketing. Also, you need to make yourself unique and appealing to make yourself stand out from the rest of your competitors.
4. What is a content marketing strategy?
A content marketing strategy is a plan developed to achieve your KPIs that involves various segments, such as creating attention and engagement, enabling the customer to take action, as well as retaining the customers.
5. What are the steps in achieving the goal in content marketing?
– Establish your goals.
– Define your target audience.
– Plan your resources and types of content.
– Create a content calendar.
– Provide consistent content.
– Distribute your content in various channels.
– Achieve your KPIs.
Leverage the Power of Content Marketing for Your Business
Content marketing is the present and future for both B2B and B2C companies. So, you need to kick off your campaigns to get high returns on investments.
As discussed above, there are plenty of long-term benefits to content marketing for business with no drawbacks. Using simple steps and a well-planned strategy, you can start creating valuable and quality content to boost brand awareness and maximize conversions. For more updates on content marketing check out our recent blogs.