10 Inspiring Content Marketing Ideas to Boost Your Brand Authority

Content marketing ideas are in demand for startups to establish themselves in their niche industry. In today’s world, businesses are digital, and their way of operation and marketing has changed drastically. Creating awareness and generating quality leads is always challenging for organizations, and that is where content marketing ideas will help you. 

Content marketing builds your business reputation and facilitates sales growth. A well-optimized content has the strength to pull your audience to your website. Later, converting them into leads will bring you revenue.

Using these content marketing ideas, you can play around with various content like blogs, webinars, videos, and other elements. But that’s what everyone else does in content marketing. The competition is high, and it is challenging to stand out among the crowd.

How do you keep your active customers interested and also attract new customer acquisition at the same time? It would be best to have a repository of creative and out-of-box ideas to keep your content distinct and unique. 

Inspiring Content Marketing Ideas

To help you with your ideation, we have listed a few content marketing ideas to start your content marketing journey!

1. Create Instructional Videos

Google ranks articles with videos higher than the ones without them. Instead of having a regular video where you talk about your product niche, try having an instructional video instead.

Statistics show that 83% of users prefer to watch videos for information or instruction. You can have a video that teaches a concept, a step-by-step tutorial, or how-to videos. You can also categorize videos such as training, process and explainer videos, presentations and product demos in your blogs. 

2. Repurpose Blogs to Tweets and Slides

One content marketing idea is to repurpose content. If you have blogs on your website that are already a hit, they can be used to pull out a few insights and repurpose them to post them on Twitter or any social media platform.

These posts will enable you to get higher user engagement and increase your followers on your social media page. Also, the posts will add an advantage in redirecting a random user from social media to your website.

3. Use Hashtags

A hashtag indicates to the search engine and its users that it relates to a specific topic or category. Your content gets listed under the particular hashtag you mentioned. It makes your content more visible when it relates to the query the user is searching.

Hashtags are one way to reach your potential customers quickly. You can have location-based, promotional, and brand hashtags posted on social media.

4. Convert Short Blogs into a Long-Form Blog

When looking for good content marketing ideas, having content that Google picks up is essential. Long-form content is engaging, produces higher search rankings, and is more shareable.

It is also proven that longer content dominates page one of search rankings. You can combine two older blogs on a familiar subject instead of starting a new article from scratch.

When the quality of the content is high, it strikes a chord with the user as they have found the information they searched.

They will keep coming back to your website for more information and will become more likely to engage with your business.

5. Convert a Blog Post into a PDF

Another content marketing idea is enabling a PDF version of your blog in your post. It will be useful to the audience who opts to take a printout.

Instead of bookmarking your page, your audience can now download and read it anytime. And also, they can share it with someone whom it might benefit.

The PDF will also act as a lead magnet for your business. It is a lead magnet when you provide something of value to your audience in exchange for their email address.

You can also use the PDF version of the blog posts in mailing them to your customers.

6. Repurpose to Micro-Content

Repurpose is optimizing one form of content and reusing it differently. When you repurpose, either you should change the format or the audience.

You can trim your blog posts to micro-content, such as short texts, images, or videos. This will enable the viewers to quickly consume it in 10-30 seconds or less and post it on different social media platforms. 

7. Invite Guest Posts on Your Blog

Sometimes you can keep the burden off your shoulder by inviting guest blogs to your website. Guest writers will share the link of their published blogs on their social media, increasing visibility and driving traffic to your website. It’s free marketing! 

You can allow the guest posters to have at least one link to their website. Google recognizes a single backlink from an authoritative blog to rank your page high. Your content is now more discoverable and indexed to the search engine.

8. Interviews with Industry Experts

Another great content marketing idea that you should try is interviewing an expert. Having an expert talk about your niche adds credibility to your business. You offer valuable information and captivating stories that your audience looks for.

When an expert talks, it gives the audience the real picture of the industry and influences them about business. Such interviews help you to demonstrate the E-A-T(Expertise, Authoritativeness, and Trustworthiness) criteria that Google regards high.

You can build different content from the expert interview, like listicles, how-to articles, in-depth content, beginner guides, and tutorials.

9. Podcasts

Podcasts can be short, ten-minute audio that you can on a daily or weekly basis. It allows you to talk to your audience. You can talk about a topic, share a tip, or it can be an interview with an expert. 

You can post the audio files on your blogs or host them on iTunes for your audience to listen to or download.

As discussed earlier, you can repurpose your blog into a podcast. It’s an innovative idea to market your content as you build authority around your niche.

You can also make videos related to podcast topics and upload them on YouTube.

10. Leverage on LinkedIn

LinkedIn is a well-known professional social media platform that brings professionals together to share their expertise and collaborate. LinkedIn is one of the best places to improve brand awareness and scale your business through lead generation. 

Users on LinkedIn predominantly come together for business connections. Their attitude towards the content shared here is that they look for content to update their skills and compare their growth. This will be an advantage for content creators in understanding how to leverage content that these business professionals find helpful.

 content marketing ideas
Content marketing ideas

FAQs

What are content marketing tools?

Content marketing tools include videos, blogs, podcasts, and leveraging social media platforms.

How does content marketing help businesses?

Content marketing gives you an opportunity for business relationships and brand promotions, as well as an engagement platform for your customers and followers. Most importantly, it is a primary lead in increasing your website traffic. To accomplish this mission, you must bring innovative content to grab your audience’s attention.

How does website traffic through social media help content marketing?

LinkedIn is a well-known professional social media platform that brings professionals together to share their expertise and collaborate. LinkedIn is one of the best places to improve brand awareness and scale your business through lead generation. Users on LinkedIn predominantly come together for business connections. Their attitude towards the content shared here is that they look for content to update their skills and compare their growth.

What are the key differences between content marketing and traditional marketing?

Content marketing relies on different online channels, such as website articles, blog posts, email newsletters, infographics, podcasts, webinars, videos, e-books, white papers, and other digital documents. On the other hand, traditional marketing reaches its audience through radio and TV commercials, banner ads, flyers, brochures, direct mail ads, signs, and billboards.

 How much more do long blogs help than short blogs?

Long-form content is engaging, produces higher search rankings, and is more shareable. It is also proven that longer content dominates page one of search rankings. You can combine two older blogs on a familiar subject instead of starting a new article from scratch. When the quality of the content is high, it strikes a chord with the user because they found the information they were searching for. They will keep coming back to your website for more information and will become more likely to engage with your business.

Closing Thoughts

We hope this article will help you create content marketing ideas you can try on your website. There is no specific rule here; use your creative thinking to bring the content.

Social media will give you the privilege of marketing your content differently. It gives you an opportunity for business relationships, brand promotions, and an engagement platform for your customers or followers. Most importantly, it is a primary lead in increasing your website traffic. To accomplish this mission, you must bring innovative content to grab your audience’s attention. 

Keep visiting our blogs to discover more insights into the world of content marketing.

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