Have you ever thought about how Google ranks blogs or articles in its search engine and deliver them to you when you research a particular query?
People around the world search for diversified queries and purposes that can involve either light surfing or a deep-research. The job of the search engine is to “identify” the nature of the search (usually the visitor search pattern) and gives the best and most reliable result(s).
Google’s aim is to provide helpful content to the reader to solve their issues as best as possible. And that is where the Google quality rater’s guide comes into the picture. There are several factors in the guidelines that make the content helpful or not.
When you upload content on your website, the Google algorithm crawls the content and checks for quality factors and ultimately rates your content from lowest to highest, and there in between ratings, such as low+, medium +, and high+.
With this rating, Google’s SERP (Search Engine Result Page) displays your content. Highest means page 1, or position 1.
So, how do you achieve the “highest” score for your content? The answer is SEO (Search Engine Optimization)
This is what we will discuss in the coming article, along with the content optimization tool that helps to rank better in the Google SERP
Search Engine Optimization – What Is It?
Search engine optimization AKA SEO is a process or a technique implemented on your website in order to increase the visibility of your website on Google and other search engines.
Visibility is very important. Businesses have their websites and post content on those websites for one of the main reasons, which is driving more traffic to your website, getting a lead, and ultimately turning that lead into a loyal customer of your business.
SEO is all about driving organic traffic (natural traffic) to your website. Meaning, all the content is rated and ranked naturally only based on your website factors (such as DR- Domain rating, and DA-Domain Authority), and the content quality (whether it satisfies the E-A-T).
E-A-T is an acronym for Expertise, Authoritative, and Trustworthiness. If your content is expertly written, with an authoritative tone, and is ultimately helpful (trust), it can be considered quality content helpful to readers.
Now, you might ask, why SEO is preferred over paid traffic, which is PPC (Pay per Click).
Stats state that 53.3% of all website traffic comes from organic search and SEO, the same stat also states that SEO drives a staggering 1000%+ more organic traffic than traffic in social media and, from a business standpoint, SEO leads have a 14.6% close rate.
The numbers say that SEO is important. So, it is a no-brainer that you should include SEO on your website, but it can be confusing where to start.
You have tools to optimize your website to be “search engine friendly.” The following are some of the best content optimization tools for your website to rank higher on Google’s result page.
5 Best Content Optimization Tools for Better SEO
Before writing content, you need to have a clear understanding of your target audience, what they are looking for, and all the things your competitors are doing. Understanding your target audience can be done with the help of keyword research, which are queries that people search for on Google.
Ahref is the best tool to find the right keywords for your content, as well as your whole website. It can be confusing to find the right keywords, and this is where the competitor analysis is efficient.
Ahref allows you to perform competitor analysis by inserting their website on the site explorer tab.
This shows all the keywords that are ranking for that website. Pick the right keywords and write your content around that. Try to have three keywords as secondary and tertiary keywords.
Tip: Pick the keywords that have low keyword difficulty and high volume to have a good possibility of ranking higher in SERP.
Apart from that, you can do various activities, such as backlink analysis and content analysis at a global scale, which makes it perfect for any enterprise regardless of its size.
If you want to do an extensive analysis of keywords and the overall content, Ahref is a necessary content optimization tool you need in your content writing arsenal.
But note, Ahref is a paid tool!
You can access the Ahref here.
2. Surfer SEO
After picking the right keyword(s), it is time to research writing content. There are two ways to do this. First, simply put the keyword in the Google search and take the reference from the result page. This is a good way but it can be time-consuming since we are looking for the best research material for your content at a faster pace.
We need a tool where we can easily get the best research materials, and Surfer SEO is one of the best tools for that. Surfer SEO is predominantly a writing tool best for optimizing your content SEO friendly.
When you put the chosen keyword in the content editor tab, in the background it does the NLP process (Natural Langauge Processing) and comes up with the optimized structure for your article. This includes the optimum number of words, headings, and images that need to be in your content. It also suggests some NLP words that are semantic to your primary keywords that have the potential to rank better in SERP.
Along with that, it does provide a list of competitors’ content for research purposes.
One of the best things about Surfer SEO is its customization. You can change the number of words and images as per the requirements, and based on that, it alters the score.
In summary, for writing Surfer SEO is one of the best content optimization tool.
Tip: Try to achieve a green score in the Surfer SEO for better content optimization.
Surfer SEO is a paid tool.
You can access the Surfer SEO tool here.
Did you know that almost all visitors see infographics or images before the actual content? Creating good infographics or images does not require any heavy software such as Adobe Photoshop. Canva gets the job done just as well as Photoshop in a fraction of the time.
Canva offers various tools, such as free images, the ability to add text, change the image options, such as the size or format, upload images from your local file, and alter the images as required with simple and easy steps.
Not only to add images to your content, but also for various types of projects, such as creating YouTube thumbnails, creating an infographic, Instagram posts, and other social media posts with already available templates. With some drag-and-drop steps, you can change the template per your requirements.
To create quick and informative images for your blogs/articles, Canva is a must-have tool in your tool bag.
Canva is both a free and paid tool. There are some restrictions imposed on the free pack, but upgrading to premium opens a whole lot of options that can take your image business to whole new heights.
In summary, Canva is a must infographic creator that needs to be in content optimization toolsets
You can access Canva here!
4. Grammarly and Hemmingway Editor
Once your content is finished, before uploading it to your website, you have to ensure that your content is grammatically correct. It is of utmost importance that your content conveys the information clearly and in a friendly way. There are a lot of tools online that can check grammar, but we are striving for the best results.
So, our pick is the Grammarly and Hemming editors. First, let’s take a look at Grammarly.
It is a free tool that you can access with your Google account. Just copy and paste your content from the Surfer SEO to Grammarly, and it will show the suggestions. From passive voice to grammar errors, you can correct them with Grammarly. Apart from that it also provides suggestions for better clarity and tone of your content. But this perk is behind the paywall, meaning some of the functionality requires a premium account.
You can also perform a plagiarism checker with Grammarly’s premium version. If you want to cite something, it gives the option to cite it and is there to avoid any plagiarism.
As said, Grammarly is predominantly free, but for more perks, like tone change, a premium account is required.
You can access Grammarly here!
Hemmingway is a bit different from Grammarly, it primarily focuses more on grammar content structure and provides a readability score for your content. Same as Grammarly, you just have to copy and paste the content into Hemmingway editor, and it shows the suggestion. Clearing them can give you a better readability score.
Tip: Try to achieve a Grade 4 to Grade 6 for better readability.
Hemmingway editor is completely free and you can access it here!
5. Google Search Console
Once you are done with editing and uploading your content on your website, it is time to track its performance, and a better way to do this is by using Google’s own tool, Google Search Console, AKA GSC.
GSC is extensive when it comes to tracking and analyzing your content or even your website. From manually indexing your content to tracking your website vitals, GSC is the best in class. To track the performance of your article, you can place the URL of your content in the search results tab. Within a few seconds, you will get some information, such as the number of clicks, impressions, and average position in both numerical and graphical views.
Apart from that, you can also view the query list. This is the list that contains keywords that rank at a certain position for your content.
Tip: You can use these ranking keywords in your article while updating your content for better ranking on Google’s result page.
Apart from checking the ranking of your content, you can perform other tasks, such as, manually indexing your content, checking sitemap files, checking the vitals of your website, and linking health (such as 404 error, noindex tags in the HTML code, and checking the useability on different devices).
All these functionalities are available to you free of cost!
It is recommended to strengthen your technical SEO aspect in order to perform better on Google SERP, and GSC is the best way to do that.
You can access the GSC here!
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1. What is a content optimization tool?
A content optimization tool is a tool that helps to ensure that the content on your website is SEO friendly and follows all the Google quality rater’s guides to perform well in the Google SERP.
2. Which tools are used for content optimization?
The following five tools are a good start for beginners, as well as experts in the content marketing industry:
1. Ahref — Keyword research
2. Surfer SEO — Writing and referencing tool
3. Canva — Image and graphic creation
4. Grammarly and Hemmingway — Checking for grammatical errors
5. Google Search Console — Tracking the performance of your content and website.
3. How to optimize your content?
One of the best ways to optimize your content, and make it SEO-friendly is to ensure you inserted primary keywords, meta tags, titles, and images with the keyword. Using tools, such as Surfer SEO, Canva, and GSC can help you further boost your traffic and get you the best results.
Writing good, informative, and helpful content is one of the great ways to boost your organic traffic to your website and gain more visibility for your website or business. As said, it can be quite tricky to know where to start with content optimization, since there are a lot of factors involved, and that is what this article hopes to solve. By using the listed content optimization tools, you can see better results in a respectable period of time.
Experimentation is the only way to become the best when it comes to content optimization. Try varieties of optimization techniques and content optimization tools, and improve upon them and surely you can achieve your goal in no time!