Content pillars for online influencers are the focal point that connects your business with your audience. Between creating content and sharing it with the world, there are a lot of factors that revolve around it. When you’re talking about your brand or your business, there’s one thing that you need to be clear about. Relevance.
When you feel like you’re focusing on the same topic of your brand over and over again, it’s high time you brainstorm content pillar ideas for your website. This might be a little challenging, and if you want to know how to make this possible, take a glimpse at this article to learn how to develop content pillars for your brand.
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What Are Content Pillars for Online Influencers?
Content pillars for online influencers can be defined as a series of topics and themes that a brand or a website uses to create and develop content. These topics that you focus on should reflect your brand’s purpose, tone of voice, objectives, and core values when generated on social media. Breaking a large piece of content into smaller topics can also come under content pillars.
Some examples of content pillars that online influencers can try include newsletters, web pages, and articles. The structure of a content pillar strategy is designed like a pyramid. The content pillar occupies the top portion of the pyramid and is followed by sub-pillars with supporting content at the end.
Types of Content Pillars
There are three core types of content pillars for online influencers. These three types are called The Guide, How-To, and What is.
The Guide Type Blogs
This type of content pillar gives a clear picture of the topic. It also vaguely covers the How-To type and gives you complete knowledge of the topic covered. The guide type covers the overall structure of the topic.
How-To Blogs
The How-To type of blog specifically talks about the step-by-step process of the topic. Under this type, you can cover advice, do’s and don’ts, guidelines, and the best practices when following topics. This type of content pillar mainly focuses on problem-solving and providing solutions to the readers.
What Is Type Blogs
The What Is type directly aims to provide information to the reader. It also gives in-depth knowledge by focusing on the expertise, authority, and trustworthy factors in the topic. Most websites focus on the What Is type of content pillars to make it easier for readers.
4 Social Media Content Pillars for Influencers
When you’re building your brand right from scratch, you need to know how to boost your business and find the best resources for it. Speaking of resources, the best thing about technology today is the impact of social media. You can make your business successful in a jiffy. Social media consists of four content pillars. With these 4 content pillars, you can reach your target audience in the best way possible.
Impactful
Giving an impact simply means being able to make people feel like buying your product or service, which takes intelligence and a lot of effort. To achieve this, you need to have active participation with your audience. This includes clearing doubts, giving them advice, answering their questions, and providing them with alternative solutions.
Certainty
The next step that you should look into is helping your readers gain trust. This could sound a bit challenging, but with proper planning, you can easily create trust among your readers. The most important thing you need to do is hold on to the core values of your brand and engage well with your readers. You can do this by creating content that contains your real-life experiences and sharing them.
Distinctive
Creating and developing content is done by millions of people in the world. It has now become a global thing that makes it harder to stand out from the crowd. You need to create content that reflects the values and objectives of your brand. Focus on topics that can easily connect you to your audience. You can also show your uniqueness by creating a logo and tagline and adding images, video content, and infographics. This factor should have an impact on your target audience.
Relatable
Relatability is a pivotal factor of content pillars. You should post content that is related to your brand. Posting relatable content on social media provides value to your audience. Keep updating your blog with recent trends that are relatable to your brand. In this way, there are zero chances that you might lose audiences for your brand.
Frequently Asked Questions
How do I create content pillars for online influencers?
Content pillar, you should identify your audience, understand their needs, establish topics and keywords, research the topics, create a content calendar, develop content, and repurpose existing content.
What is a content pillar?
Content pillars are a list of topics that your brand or website focuses on, and creates content in and around through social media platforms.
What are the types of content pillars?
There are three core types of content pillars. These three types are called The Guide, How-To, and What Is.
How do you brainstorm content pillars?
There are three basic questions you should consider when brainstorming content pillars. The first one is on what your audience needs, the second question is on how important it is, and the final one is how they are going to get it.
What are the 4 social media content pillars?
The four social media content pillars are impactfulness, certainty, distinctiveness, and relatability.
What are some examples of content pillars for online influencers?
Some examples of content pillars include newsletters, web pages, videos, carousel posts, and articles.
Closing Thoughts
Working on these social media content pillars can help your audience get a clearer view of your brand. You need to keep upgrading your brand with effective content marketing strategies and media planning. When you’re brainstorming content pillars, there are a few things that you should keep in mind.
Planning content pillar topics for your brand should include the purpose of the topic, relevancy, problem, solution, and added value. When your content pillars contain these factors, you’re all set to start writing your copy.
