Social Media Content Curation

All You Need to Know about Social Media Content Curation

A Comprehensive guide on the importance of Social Media Content Curation

Social media has become an integral part of our lives. It is no longer just a platform to connect with friends and family.  Social media has become a powerful tool to help businesses, organizations, and individuals reach a larger audience. 

It is efficient for sharing your ideas and thoughts. Most significantly, it showcases your products and services. However, with so much content, it can easily get lost in the noise. This is where social media curation comes into play.

Social media curation is selecting, organizing, and presenting the most relevant content to your audience. It is about finding the right content your followers find interesting, informative, and engaging for you to present in a way that is visually appealing and easy to consume.

What Is Social Media Content Curation?

Social Media Content Curation refers to finding, selecting, and sharing high-quality content. 

  • Content curators sift through different media information to discover valuable pieces of content. This is to ensure that your content appeals to your audience.
  • Social Media content curation involves finding and sharing content and adding value to it. This is through providing context, commentary, or analysis that makes it more informative or engaging. 
  • Social Media content curation aims to provide your audience with diverse content covering various topics. This should result in maintaining consistent quality and tone.
  • By curating and sharing high-quality content, social media users can establish themselves as trusted sources of information and build their credibility and authority in their respective fields.

Benefits of Social Media Content Curation to Your Business

Social media platforms provide an ideal platform for content curation. They allow you to easily share and distribute content to a large audience. 

Social Media Content Curation
Benefits of Social Media Content Curation

Below are other benefits you can get from social media content curation:

  1. Increases Engagement

You can increase engagement rates by curating interesting, informative, and engaging content. This can lead to increased brand awareness and even more sales.

  1. Saves Time

Social media curation allows you to save time and effort by filtering out the noise and presenting only the most relevant and valuable content to your audience.

Social media curation involves sharing relevant and high quality content from other sources. You can maintain an active social media presence without creating everything from scratch.

  1. Builds Credibility

By curating content from trusted sources, you can build credibility and establish yourself as a thought leader in your industry. 

Your followers see that you stay updated with the latest news and trends, and are more likely to trust your opinion.

  1. Provides Variety

Sharing various content types (i.e., articles, videos, infographics, etc.) can keep your social media channels fresh and exciting. 

It also allows you to appeal to different learning styles and preferences.

  1. Supports Relationship-Building

When you share content from other people or brands, it can help build relationships and foster collaborations. It shows that you are open to working with others, which can lead to mutual benefits.

Content curation can be a valuable strategy for your social media business. By providing high-quality content to your audience, you can increase engagement, save time, build credibility, provide variety, and support relationship-building.

12 Social Media Content Curation Tools

Curating content manually can be time-consuming, but there’s nothing to fret about when using tools that provide insights into your content performance. 

Social Media Content Curation
Social Media Content Curation Tools

Here are 12 tools that can optimize your social media strategy:

  1. Feedly

A popular RSS feed reader that allows you to subscribe to various blogs and websites to keep up with the latest content in your industry.

Special Features:

  • Users can add their preferred sources of information all in one place.
  • Create a customizable dashboard to organize feeds into categories, like topics or sources.
  • The Search and Discovery feature recommends articles based on your history.
  1. Pocket

A tool that lets you save articles, videos, and other web-based content to read later, making it easy to curate content for your social media channels.

Special Features:

  • Cross-platform compatibility, available on your desktops and mobile devices, makes saving and accessing content on the go easy.
  • Users can save content for offline access.
  • Users can add tags to saved content to group related articles, videos, or web pages together.
  1. Flipboard

A social news aggregation app that allows you to create your own customized news feeds by following specific topics or publishers.

Special Features:

  • Allows users to personalize their content by selecting topics of interest and adding their favorite sources.
  • Enables users to create their own digital magazines by selecting content that they want to share with others.
  • Enables users to expand their reach and engage with their audience on different platforms.
  1. Buzzsumo

A tool that allows you to find the most famous content in your industry by searching for keywords or topics.

Special Features:

  • BuzzSumo allows users to discover trending content in their industry by simply entering a keyword or topic.
  • Users can enter their competitors’ domains or social media handles to see their top-performing content.
  • Users can build relationships with influencers by searching for keywords or topics and seeing what content they share. 
  1. Canva

A graphic design tool that lets you create professional-looking images and graphics to use in your social media content.

Special Features:

  • Users are provided templates that can easily be customized to help create visually appealing content quickly and efficiently.
  • Canva has an extensive library of images, graphics, and icons that users can use in their designs for free.
  • This tool allows teams to collaborate on creating content, sharing ideas, and ensuring that the final product meets their requirements.
  1. Hootsuite 

A social media management tool that allows you to schedule posts and monitor your social media channels all in one place.

Special Features:

  • Allows users to discover new content ideas with its Content Suggestions feature.
  • Users can quickly add their favorite RSS feeds to their Hootsuite dashboard and browse the latest posts and articles.
  • The Content Library feature allows users to categorize and tag content, making it easy to find and reuse in future campaigns.
  1. Buffer

A social media management tool that allows you to schedule posts and track the performance of your content.

Special Features:

  • Allows you to temporarily store content that you have curated or found online, allowing you to schedule it for later publishing.
  • Provides analytics features that allow you to track the performance of the content you have curated.
  1. Mention

A social media monitoring tool that allows you to track mentions of your brand, industry, or competitors on social media. 

Special Features:

  • Allow you to monitor online conversations and track when your brand or keywords related to your business are mentioned.
  • Helps you find relevant content to curate by searching for keywords and topics related to your business.
  • Offers collaboration features that allow you to work with team members to curate and respond to mentions.
  1. Google Alerts

A free tool that allows you to set up alerts for specific keywords or phrases, so you can stay up-to-date with the latest content in your industry.

Special Features:

  • Google Alerts allows users to create customized alerts based on specific search queries.
  • Google Alerts delivers real-time updates to users’ inboxes, as soon as new content matching their search criteria is indexed by Google.
  • Google Alerts scours the web for new content across various sources, including social media updates.

A content curation tool that allows you to create your own online newspaper by curating content from various sources.

Special Features:

  • Uses automated algorithms to search for relevant content based on specific keywords, hashtags, or user-defined sources.
  • Users can add content sources like Twitter accounts, RSS feeds, and blogs.
  • Users can easily share their content through various channels on all social media platforms.
  1. Curata 

A content curation tool that uses machine learning to curate content based on your preferences and interests.

Special Features:

  • Allows users to add customized CTA buttons to any curated content they share.
  • Allows users to customize the branding of their curated content. This includes adding logos, color schemes, and other design elements.
  • Provides detailed analytics, such as click-through, conversion, and engagement rates.
  1. Sniply

A tool that allows you to add a call-to-action to any link you share on social media, making it easy to drive traffic back to your website or landing page.

Special Features:

  • Allows users to add customized CTA buttons to any curated content they share.
  • Allows users to customize the branding of their curated content. This includes adding logos, color schemes, and other design elements.
  • Provides detailed analytics, such as click-through, conversion, and engagement rates.

Tips on How To Curate Social Media Content

Whether you are a business owner, a marketer or an individual looking to grow your brand, curating social media content can help you increase your engagement if you have the right tools.

To optimize your curation tools, let’s explore 10 tips.

Tip # 1: Define Your Target Audience

Before you start curating content, it is essential to define your target audience. 

Who are the people you want to reach, and what kind of content are they interested in? 

Once you have a clear idea of your target audience, you can start to curate content that will appeal to them.

Tip # 2: Use a Variety of Content Formats

Keep your content fresh and engaging by using a combination of the following content formats: 

  • images 
  • videos 
  • GIFs 
  • infographics 

All of this can help you to keep your content exciting and engaging.

Tip # 3: Keep It Relevant

Avoid sharing off-topic or irrelevant content when curating your content, as this can negatively impact your credibility.

Tip # 4: Stay on Top of Trends

By monitoring industry news and trends, using curation tools, and engaging with your audience, you can successfully curate content that resonates and keeps people coming back for more.

Tip # 5: Share User-Generated Content

Sharing user-generated content, such as customer reviews, testimonials, or photos can help you to connect with your audience on a more personal level.

Tip # 6: Curate Content from Industry Experts

Curating content from industry experts can help you provide valuable insights to your audience. 

Share articles, blog posts, or podcasts from experts in your field to provide valuable information to your audience.

Tip # 7: Use Hashtags

Research and choose relevant hashtags your target audience already uses to ensure maximum effectiveness in your content curation efforts.

Tip # 8: Monitor Your Competition

Pay attention to what your competitors share, and look for opportunities to curate similar content that provides additional value to your audience.

Tip # 9: Be Consistent

Make sure you have a regular posting schedule and stick to it. Consistent posting can help you to build momentum and keep your audience engaged.

Tip # 10: Analyze Your Results

Finally, analyzing your social media metrics is essential to understand what content resonates with your audience. 

Use the practical tools mentioned to track your social media metrics and adjust your content strategy accordingly.

By following these 10 tips, you can curate high-quality content that resonates with your audience and helps you to achieve your social media goals.

Frequently Asked Questions

What is the goal of content curation?

Content curation aims to discover, gather, organize, and present relevant, high-quality information to a specific audience. 

What is the best tool for content curation?

The best tool for content curation depends on your specific needs and preferences, so it’s worth trying out a few different options to see which one works best for you.

Is it better to curate content or create content on social media?

Both content curation and content creation have their own benefits and can be valuable strategies for social media marketing. However, if you need more resources or want to supplement your content strategy, content curation can be a great way to keep your social media channels active and engaging.


Social media content curation is essential in helping individuals and businesses create and maintain a solid online presence. 

By curating high-quality content relevant to your target audience, you can engage and build a community of followers, increase brand awareness, and drive traffic to their websites. 

By following these best practices, optimizing the right tools, and keeping your audience’s needs in mind, you can effectively curate content that adds value to your social media’s overall success.

If you have decided to keep up with social media content curation. Let us help you! Our team of experts can curate high-quality, engaging content for your social media platforms. Click here to get started today.

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