Content Marketing is the ‘Buzzword of the year.’ Still, there is no denying the value of creating content that your customers want to read. With the rise of mobile devices, mobile content marketing has quickly taken advantage of the growing number of users seeking out content on their smartphones. The combination of mobile technology and marketing has changed the way consumers engage with the products they buy. With the rapid growth of the mobile market, marketers are having a more difficult time reaching their target audience and appealing to their customers. With the ongoing trend in the tech world, capturing mobile users is not an easy task. Let us discuss how to utilize mobile content marketing and its importance.
What Is Mobile Content Marketing?
Mobile content marketing is a marketing strategy that involves optimizing web content according to mobile devices to satisfy a customer’s needs on the go. Here both visual and textual content is optimized. Today consumers use their mobiles for almost every occasion. Brands today have the significant necessity of making customized experiences for users.
Mobile Content Marketing Framework
For creating a successful mobile content marketing campaign, you need to develop a framework by considering all the best practices to incorporate into your content marketing strategy. Considering Google’s Hummingbird update, mobile devices can no longer be viewed as a separate channel. Mobile-first content should be incorporated into your marketing strategy since it is a significant customer touchpoint from which we can derive insights into user-generated content.
1. Set Your Goals
Without a clear plan, it is not easy to grab the viewer’s attention. You need to define your KPIs and objective a develop a strategy accordingly. To aim to improve your brand awareness, you will have to focus on the top SEO keywords to help potential users find the app and learn its value.
Suppose you are a product-based service and need to utilize the users’ attention. In that case, you need to create content that highlights your key features or guides content for your product.
2. Create Mobile-Friendly Content
Without a content marketing strategy for mobile phones, you will not be able to achieve your KPIs. It is essential to create mobile-friendly content with technological advancements because the desktop web will not match the mobile web. Because the mobile web has a higher traffic and retention rate than the web, marketers need to utilize this to their advantage. A report from Statista shows that mobile website traffic has increased from 31% to 54% from 2015 to 2021, proving the impact of mobile-based applications. This confirms the need to create mobile-friendly content.
Mobile content marketing enables you to understand your audience preferences and behaviours, will help you create compelling content, and correlates with the insights you derived by allowing you to make more engaging content.
Your web design and layout are integral to content marketing. You should create a responsive and accessible web design that will be user-friendly across all devices. Your users or customers will expect a consistent experience across devices and channels.
3. Optimize Your Landing Page
Designing a responsive site with optimized UX design that functions efficiently across all gadgets is highly recommended for mobile content marketing. Developing mobile-first content focuses on everything from planning to content management.
User-optimized UX design will enable you to be user-friendly and effective to direct more users to the website quickly.
4. Create Concise Content
When creating content, the biggest challenge is to stay within a limited number of words. Try to make short content by keeping the text conceptual, informative, and engaging. This would help you grab mobile users’ attention. Try to keep the audience engaged by utilizing user-generated content. Your content should be informative and satisfy the queries that reached your content in the first place and encourage your audience to stay and learn in-depth. It is all in your hands.
5. Visual Content Marketing
Visual content marketing is the process of using visual elements to enhance your information to the audience. Images and videos create more attention than text and act as a tool to strengthen your points, bringing you more traffic. Try to provide images without overshadowing the information you are trying to say. Try to add infographics to make it more engaging and relatable. Usually, images and videos take time to get loaded on the mobile web; you need to make sure that these visuals load quickly. Making your users wait could lose you more customers, who could then leave your site. So you need to make regular audits and updates if you are uploading more visual content.
6. Voice Search
Another exquisite element to add to your mobile content is a voice-activated search. The importance of voice search platforms is increasing at a higher rate, with AI like Alexa and Siri making users’ jobs easier. Choose keywords that a user might likely search when utilizing a voice search. It would help if you had answers to long-tail queries that people might search for and create solutions for a series of related queries. Anticipating the desired questions that users may search for is highly significant.
7. Add Marketing Elements
Create attractive and catchy headlines that can catch users’ attention. Users might be walking on the street, travelling, or busy with their daily tasks, so make sure your titles are marketing worthy and attractive enough to drag them to the page.
8. Social Media Marketing
Promoting your content on social media, such as Facebook, Instagram, Twitter, and LinkedIn allows you to connect with your potential audience on a more personal level. These social media platforms are some of the most critical customer touchpoints since most mobile internet users spend a lot of time on them. Marketers today know the importance of social media content marketing because of the opportunity it gives to tailor content accordingly. So make your content easy to share on social media by including big social share buttons.
Benefits of Mobile Content Marketing
The primary purpose of mobile content marketing is to connect and engage the target audience, mostly using smartphones. By doing so, the chances of conversions increase. Also, having a mobile marketing strategy is vital to reach relatively younger audiences who are more likely to be smartphone users. As per Think with Google, users have twice as many interactions with brands on mobile devices than anywhere else, making mobile content marketing a beneficial strategy. Here are some other benefits as well.
- Mobile content marketing allows you to reach a larger audience.
- It gives you the opportunity to go viral on social media.
- It improves your brand awareness.
- It helps you boost your search engine rankings.
- It enables you to be accessible for all devices.
- It improves your web traffic.
Frequently Asked Questions
1. What is content marketing?
Content marketing is an organic digital marketing strategy that involves creating and promoting different forms of content. Content marketing enables you to attract attention to your target audience, and helps you achieve your desired KPIs. Some forms of content marketing include blogs, videos, images, infographics, podcasts, emails, and newsletters.
2. What is mobile marketing content?
Mobile marketing is a multi-channel digital marketing strategy that focuses on reaching your target audience via tablets, smartphones, and mobile devices through different apps, social media, websites, emails, and SMS. Hence, content is developed with a different approach for mobile users.
3. What are the main components of a mobile content marketing strategy?
The primary elements of a mobile marketing strategy involve – design & usability, crisp content, traffic funnels, advertising, local opportunities, and social media. All the components go hand-in-hand to run a successful mobile content for a marketing campaign.
4. What are the qualities of good content for mobile marketing?
You need to focus on just two qualities, while creating good content for mobile users – user experience and readability. Readability means how easy it is for users to read and grasp the content on your website. While your copy might be readable on a laptop, it also needs to fit in properly on mobile devices and should be easily navigable to provide a good user experience.
5. What are the best practices to make your mobile content marketing engageable?
Creating content for mobile users is technically easy. The best practices you should keep in mind to boost engagement include:
– Keep your content crisp and catchy.
– Making it concise yet complete & engaging.
– Using relevant graphics.
– Putting up your point crystal clear.
Creating a mobile-first strategy is significant for effective content marketing. Regardless of the industry, people will rely on mobile phones even more in the upcoming years. Creating an effective mobile marketing campaign can improve your brand awareness and ROI. Brands should incorporate mobile content marketing into their marketing approach since it is essential to utilize their potential audience’s possible viewability touchpoints. We hope the article was helpful in helping you understand the importance of mobile content marketing. To learn more exciting information in the content marketing world, check out our recent blogs.