Content Marketing Statistics

Top 10 Content Marketing Statistics

Content marketing statistics aid a content marketer, content strategist, and content manager set and track KPIs. Today’s digital world is evolving at an unprecedented rate. It is only a matter of time before some trends come to life while others go out of fashion. Staying updated in your niche is a necessity. Knowing about the trends, the strategy, your audience expectations, and your competitors are what you must do.

The best way to boost your business is to build a strong foundation based on statistics. Especially when you are a content marketer. Keeping an eye on your competitors and audience will provide you with a lot of information. Statistics are numbers, and numbers never lie. The information and data you gathered must be used in your favor. But how can you do that?

This article will show what content marketing statistics are and why they are important. We will also tackle statistics on different techniques.

What are Content Marketing Statistics?

Content marketing statistics are a numerical representation of data about your content. Statistics are not just numbers. They are facts. Statistics are proof that your idea will work.

Before you create your content, you can refer to the statistics to see which type of content would suit your purpose. After publishing them, you can use statistics to analyze how they perform in the market. 

Why Do You Need Statistics?

Creating content as a professional is not child’s play. Content creation takes a lot of diligent and industrious effort. It’s not just writing a typical essay. You have to work with keywords and strategic placements.

As a content marketer, you have to take a lot of details into account while creating content. Factors like the type of content, the purpose of creating them, and the target audience should be properly planned and achieved.  

The most outperforming content all have a strong statistical ground backing them up. Content marketing statistics are also crucial while making decisions and predictions. 

Content Marketing Statistics

Here is a list, so you can jump into the content marketing industry statistics that interest you.

Content marketing statistics

Content Marketing Usage Statistics

Let’s begin with some utilization statistics for content marketing. Your audience is online, one of the main justifications for using content marketing. To meet people where they are, use content marketing. The fact is that content is present everywhere. Almost every day, we either create it or connect with it.

The most engaging content marketing statistics are listed below: 

  • 82% of marketers say they are actively investing in content marketing, 10% say they aren’t, and 8% need to figure out if their organization does (HubSpot).
  • 64% of the most effective B2B marketers have a defined content marketing plan, compared to 40% of all B2B marketers (Content Marketing Institute).
  • 69% of marketers actively spend time on SEO (HubSpot).
  • With a 7% rise over the previous year, 67% of marketers claim that content marketing creates demand or leads. Also, according to 72% of marketers and 63% of CMI respondents, content marketing helps to educate the audience and foster loyalty among current clients and customers.
  • 73% of respondents say they scan blog content, compared to 27% who read it thoroughly (HubSpot).
  • 51% of companies that use content marketing regularly provide new content (The Manifest).
  • A majority (44%) of respondents indicate they typically consume three to five pieces of content before engaging with a vendor, even though 32% of respondents claim they are overwhelmed by the volume of content accessible (DemandGen).
  • 81% of marketers consider content a fundamental business strategy (CMI).

B2B Content Marketing Statistics

B2B that sells to businesses has distinct issues and considerations from those B2C that sell to consumers. There is no one-size-fits-all answer because of the prolonged selling cycle, the diverse audience, and the differing efficacy of marketing strategies. But there are many trends one can notice around B2B content marketing, like its reach and victory of creating reports.

According to Content Marketing Institute (CMI), 80% of content marketers use case studies in their content marketing strategy. 

Here are some statistics you have to know about B2B content marketing:

  • 83% of B2B content marketers focus on creating good quality content, making them see themselves separated from competitors. (CMI)
  • The top 3 content benefits, used by B2B, involve 89% short articles, 67% case studies, and 75% videos. (CMI)
  • 95% of B2B buyers say they viewed content as their trust label during decision-making. (Ziflow)
  • Of B2B marketers, about 84% said they are most likely to outsource content creation. (Backlinko)
  • With 48% of B2B marketers citing them as their most successful content asset over the past 12 months, in-person events are returning. (CMI)

B2C Content Marketing Statistics

B2C content marketing is a different species. Although they might have some similar objectives and use some similar tactics, it is very different from B2B content marketing.

Where, therefore, do B2C marketers spend their time and money?

The statistics data to understand B2C content marketing:

  • 65% of B2C content marketers say they put their audience requirements before the sales goals. (CMI)
  • The top 3 content assets they developed include 61% videos, 51% infographics, and 83% short articles. (CMI)
  • B2C content marketers who prefer non-paid social media platforms outlined 62% for Facebook, 39% for Instagram, and 53% for LinkedIn have produced the best content overall. 
  • How-tos and expert interviews were the most popular categories of video content (38% and 37%, respectively). (CMI)
  • With 88% utilization, Facebook was the most popular social media site for B2B brands. (CMI)
  • When developing content, 73% of B2C marketers use keyword research for SEO (CMI).

Statistics on Content Marketing ROI

ROI in content marketing can be challenging to quantify. While exceptional content may and will enhance your sales and revenue, other advantages like brand awareness and audience perception are harder to quantify.

We do know that repurposing and redistributing the material you currently have yields the best return on investment.

Let’s now examine the ROI of content marketing. These data on digital content marketing demonstrate the effectiveness of content marketing:

  • Only 4% of marketing professionals actually track ROI for periods longer than six months. (LinkedIn)
  • A positive ROI is 13 times more likely to be seen by content marketers who blog than by those who don’t. (HubSpot)
  • According to 72% of marketers, increasing consumer involvement, and a rise in leads are two indicators of content marketing ROI. (CMI)
  • Only 35% of marketers claim to be able to quantify the return on investment of content marketing; 44% only have qualitative or anecdotal evidence; and 21% are unable to demonstrate any benefit at all. (Semrush)
  • While 65% of failing firms do not, 72% of successful brands track the ROI of their content marketing. (CMI)

Statistics on SEO Content

Bread and butter, wine, and cheese. The combination of SEO and content, while wonderful, is unmatched by any other. These two were intended to be together, and SEO should be a component of your content strategy

SEO and content strategy are difficult to separate. This is due to SEO having an impact on where your material appears. Also, it influences whether people see it and visit your website. According to Skyword’s research, the most effective content marketers give engagement and conversions more attention than traffic. But, you still need traffic in order for people to view your material.

Here are some of the most recent statistics on content and SEO:

  • Content generation is the SEO strategy that marketers say performs the best, according to 72% of them. (OptinMonster)
  • On the other hand, SEO was cited as their best-performing content strategy by 75% of marketers. (Semrush)
  • On Google, less than 90% of websites receive organic search traffic. (Ahrefs)
  • Before making a purchase, more than half (53%) of internet customers look up information on a brand or product. (Google)
  • According to 46% of respondents, SEO was the second-most successful strategy for enhancing content marketing in the previous year. (Semrush)

Most Referred Content Marketing Statistics

There are a variety of data to look into when it comes to content marketing statistics. Here, we have compiled the most influential content marketing techniques and their statistics. This will help you understand your strategy better and upscale your content marketing techniques.

Content Marketing Statistics

1. Content Marketing and Usage Statistics

Today’s digital world is evolving at an unprecedented rate. The digital population has grown to 5.18 billion people as of 2023. This is almost 64.6% of the total world population. This means that the majority spend at least some of their time online. To reach them, content marketing will be necessary.

A report from Yahoo Finances, says that the content market will grow by 15.73%. It is estimated to keep growing year over year. Various businesses and companies are using content marketing as a means to promote their product and create awareness for their brand.

The main advantage of content marketing is that it costs 62% less compared to traditional marketing. They also generate leads three times more. Thus, creating content to market your product or business has become inevitable.

Content marketing holds a lot of potential in today’s world. Based on these stats, if you are not doing content marketing, you will only be overlooking one of the sure ways to grow your brand exponentially.

2. ROI – An Important Content Marketing Statistics

Measuring the ROI of your content marketing strategy is a vital part of understanding your investments. 

Calculating your ROI also puts you at a competitive advantage. It helps you understand more about your content marketing strategies and techniques. However, 44% of businesses cannot measure their ROI. This is because they lack the metrics to track their success and define their growth.

Marketers who compute their ROI are awarded a 1.6 times higher budget than marketers who don’t. Almost 55% of the B2B companies have invested in tracking and calculating the ROI and are proven successful. Getting started with calculating your ROI only paves the way for your brand’s consistent and sustained growth.

3. SEO Statistics

SEO is one of the most important factors that put your content on a pedestal. Your SEO content is easier to find as it ranks higher in the SERP. But why should you rank on top of SERP? 

A study shows that 95% of the people only look at the results on page 1 in SERP. So, if your content is not SEO optimized, it will be hard for your audience to engage with your content. Also, you need to remember that SERP volatility often changes your content’s ranking.

In addition, a whopping 75% of marketers believe SEO tactics are their main content marketing strategy. SEO is responsible for 61% of the traffic and leads generated for your brand. 

SEO is a process of increasing your site’s traffic and awareness. Whereas, Content marketing helps you deliver your content and engage customer action. SEO and Content Marketing are growing side by side. SEO became one of the top trending topics after strategy in research on Content Marketing.

Therefore, optimizing your content using SEO standards is a sure way for your content to be visible to the audience. Creating blogs or content with featured snippets, backlinks, and FAQs helps improve your ranking in SERP, which drives a better user experience.

4. Blogging Statistics

If you are a content marketer, you will be aware of the potential of blogging. Half of the content marketers believe blogging to be their priority for content marketing strategy.

Blogging is one of the top content marketing strategies of 2023. Blogs are easy to create and publish regularly. Blogging can help you reach many audiences and answer considerable queries about a particular niche. 

People who prioritize and blog regularly generate an ROI 13 times greater than those who don’t.

76% of B2B marketers blog, and those who blog experience 97% additional links to their site.

Marketers who publish 11+ blogs per month experienced a quadruple increase in leads compared to companies who publish only 3-4 times a month.

5. Video Content Marketing Statistics

Video Content is one of the most effective ways to reach and engage the audience in 2023. Before the advent of video content, blogging was the most preferred choice of content creation. About 92% of marketers consider video content to be one of the important marketing strategies. 

Regarding generating leads, around 74% of marketers agree that video content marketing is a better option. 

Both marketers and users say video content has helped the users understand their product better. This is because videos are an interactive way to engage the audience. Adding videos to your blogs or websites helps increase your site’s ranking in SERP. Also, including videos in your blogs help reduce the bounce rate.

Most users and marketers trust video content. This new trend will likely stay in trend for some time. Neither the user nor the marketer will give up on the power of videos. 

6. Visual Imagery Statistics

Imagine reading through a 3000-word long article to find that one answer. Sounds tiring, right? Did you know the average attention span of readers dropped to 8 seconds, and more than 55% of the pages get viewed for less than 15 seconds? This is where the writer uses visual content to grab the reader’s attention. 

Visual images are very important for your content that about 69% of the marketers deem them “necessary”. 

Visual Images, also known as infographics, are an amazing way for readers to skim and gather information. They contain important information in images that are easy for the user to grasp.

Adding visuals increases the information retention capacity by 78%. Infographics are also proven to increase your site traffic by 12%

Infographics are very useful for almost every marketing campaign. From blogs to promotional content, infographics help the reader better understand your thoughts. 

7. E-mail Marketing Statistics 

Marketing your product via email helps you attain and retain customers. Email marketing helps generate personalised leads, create an interest in your product, and increase conversion rates.

More than 34% of the people in the world use e-mail. It is estimated that 376.4 billion emails are sent and received every day. 

An important content marketing statistics to note using email marketing for your business is that it generates an ROI of $36 for every dollar spent. This accounts for a nearly 4200% increase in ROI.

Email marketing will be around forever. Moreover, sending emails regularly keeps reminding the user about any new information or updates about your product.

8. Mobile Marketing Statistics

There is no doubt that mobile phones are one of the most evolved inventions of the 21st century. An average individual spends around 4 hours and 10 minutes using their mobile phones every day. 

Most of the activities on the internet happen over the phone. From social media to online shopping to searching any query, the ready-to-go device in our pockets is always available. 

In the year 2020, the total amount spent on online goods was about $2.4 Trillion

Seeing this potential and engagement users have on their mobiles, many companies have started mobile marketing. The total amount spent on mobile ads is about $290 billion, with a CAGR of 21%.

So, it has become a necessity to create content compatible with both personal computers and mobile phones. Including innovative marketing techniques like using QR codes and creating interactive landing pages to engage the audience helps you stay ahead of your competition. 

9. Social Media Marketing Statistics

Social Media is one of the biggest platforms people use. There is no shortage of social media users, from apps to desktop sites.

An average person spends 2 hours 25 and minutes on social media. As for adults and Gen-Z, their engagement with social media and messaging is even more. 

91% of social media users access via mobile phones. Mobile phones account for 83% of social media visits too. 

Since the demand and usage for social media are soaring, many brands use social media marketing as one of their prime source of marketing.  

There are thousands of social media platforms out there. You can leverage content on social media platform based on your marketing needs. The best platforms are Facebook, Instagram, Tiktok, Twitter, Snapchat, and Linkedin. 

Though big brands use social media to promote their content, many startups and small businesses find huge potential in social media marketing. Social Media Marketing is a go-to for every marketer. It is free, user-friendly, and helps target a variety of people.

10. User-Generated Content Marketing Statistics

User-Generated Content (UGC) is a must-have strategy. More than 86% of companies include UGC to be an effective part of their marketing strategy.

The idea behind UGC is that instead of you marketing your product, letting the users themselves market your product acts to your advantage. This serves as social proof and helps build trust among users. 

Most people using digital means to buy a product tend to hesitate a little when it comes to buying a product online. But, 79% of the people say UGC highly influences their decision. As a result, ads with UGC achieve 4 times more CTR than other forms of ads.

People use the internet and social media all the time. Promoting content on these networks helps achieve an even greater audience. In fact, UGC helps 48% of people discover new products.

UGC helps grow a loyal community and increases conversion rates. And, in turn, reduces the cost of producing and marketing the content. These benefits of UGC have made it inevitable to include them in your content marketing strategy. 


What are content marketing statistics?

Statistics are not just numbers. Facts prove your idea will work. After publishing your article, you can analyze how well it performs in the market.

How do content marketing statistics help ROI?

Calculating ROI (Return on investment) puts you at a competitive advantage over your business market competitors. Marketers who compute their ROI are rewarded with a budget 1.6 times higher than those who don’t.

How do blogging statistics help a content marketer?

Content marketers prefer blogging as it is easy to create and publish regularly. People who prioritize and blog regularly generate ROI 13 times more than people who don’t.

What is the idea behind user-generated content statistics?

User-generated content strategy is a must-have strategy. Instead of you marketing the product, letting the users market your product helps to have an advantage in the market.
Marketing through e-mail helps to attain and retain customers; it accounts for a 42000% increase in ROI. Sending emails can help the customers to be aware of new products and updates about your product.

How do e-mail marketing statistics help businesses?

Marketing through e-mail helps to attain and retain customers; it accounts for a 42000% increase in ROI. Sending emails can help the customers to be aware of new products and updates about your product.

Wrapping Up

We live in the age of information, and data is wealth.  Creating content and formulating your strategy based on statistics provides a fail-proof way for the success of your content marketing techniques.

Keep an eye on statistics before you begin to create content and strategize your delivery. This will help access the type of content you create based on your marketing method. 

Regardless of your content type and strategy, staying updated on statistical data will make your marketing methods up to a point. They will help you achieve your marketing goals and improve your marketing strategy over time. 

Visit our recent blogs for more information related to content marketing. 

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