As people are now getting out, and the world is starting to get back to life in the post-COVID era, the travel industry is again rising. Everyone is excited to explore new places, go to different destinations, and experience adventurous activities. This opens so many marketing opportunities for travel brands to attract customers.
Content marketing costs 62% less than traditional marketing and can help you capture 3x more leads. However, it is not simply about writing many blogs without focusing on quality or industry trends. For your travel content marketing strategy to be effective, you need to be thoughtful and creative with your ideas.
The leaders in the travel industry are following some of the best tactics and content ideas to attract the maximum number of customers. In this blog guide, we will be discussing the same to help you craft an efficient content strategy for your travel marketing ventures.
Before we get on with content marketing strategies and ideas, let’s discuss why you need a travel content marketing strategy.
Well, it’s a good question, and there are many reasons you should consider content marketing a priority for your travel agency.
Firstly, each industry is different in its content marketing, and in this ever-changing digital era, the trends are regularly updated. So, if you are still following basic content tactics that might have worked for you a couple of years back, they may not be effective today.
Next, personalization is the key today. 81% of travelers prefer travel brands that provide personalized experiences. To deliver such experiences, you need to create more relevant content for your audiences. This will happen only when you regularly work on your content marketing strategy.
Even if you have a lot on your plate and your in-house team can’t work on content marketing tactics, there are outreach content marketing agencies you can reach out to. But you need strategies to get ahead of the competition on search engines, social media, and other marketing channels for more leads, sales, and ROI.
Now, let us discuss three important elements of a winning travel content marketing strategy.
3 Elements of a Travel Content Marketing Strategy
Different travel agencies have other business goals, but certain things remain similar, like attracting travelers and providing them with a delightful experience. Regardless of your brand’s goals, here are three common elements that you should pay attention to.
Define Your Ideal Customers (Buyer Personas)
Knowing your target audience is the very first step. If you have your buyer personas ready, it will be easier for you to create content that travelers love. There are generally two ways to do this.
First, analyze your old customer list, break down the specific details, then segregate them into different groups. Next, look for answers to simple questions, such as where your target audience hangs out online. What are their pain points? In which age group do they fall? What is their relationship status? What are their travel goals and desires?
When you create in-depth buyer personas, you can curate specific content for each of your audience groups.
Create & Follow a Content Calendar
Once your buyer personas are ready and you have identified your target audience, you can start creating content for different marketing channels. This includes social media posts, blog posts, infographics, and e-magazines or guides. But why create a content calendar?
Because you need to be consistent when posting your content, create your content schedule realistically and plan your content accordingly to meet deadlines. Include different columns, like content type, completion date, review date, publish date, campaign type, objective, personas, and cost. Fill it all out and follow it regularly.
Analyze Your Results & Improve
Analyzing the performance of your content is the most crucial part of any content marketing strategy. For future campaigns, you will be able to design a data-driven strategy by reviewing your current KPIs and other metrics.
Figure out what works best for your audience and what does not. Are you achieving the expected results? Are you lacking on certain channels? Is your audience loving some content pieces? Review it all, and you can design better content for your audience. If you are unsure what will work the best, you can A/B test certain elements and ideas.
Let’s now look at travel-specific content ideas that can help you attract more travelers and customers.
Proven Travel Content Marketing Ideas to Boost Engagement
Destination Specific Travel Guides
These content pieces focus specifically on particular locations. You can mention information such as how to get there, the best places to visit, local food hubs and markets, and things to look out for. The headline of such articles should be something like “The Ultimate Guide to (destination name),” or “The Best Things to Do in (destination name).”
Pick popular destination places relevant to your target audience and create content that adds value. Increase readability by adding images to attract readers. Also, do proper keyword research for the content and design your content accordingly for the travel niches.
Top Lists Travel-Specific Articles
This is more about travel-related guides, such as “The Best Places to Visit During the Summer,” “The Top Adventure Activities in (a specific country),” “Delicious Food Items to Try in (a particular location),” “Breathtaking Places for Paragliding Activities,” and “The Top Places to Celebrate Unique Festivals.”
You should have a catchy headline, creatively structured content, and striking graphics to engage your readers. “The World’s Top 7 Cities for Street Photography” is a fine example. You should try to include real snippets from social media for such an article to make your article unique.
Collaboration with Travel Influencers
Travel influencers are very active on social media through their blogs and vlogs. You should try to collaborate with them to reach the maximum audience. You can schedule a small interview with them for a quick city guide or travel guide.
When you do this, you have the opportunity to promote your brand as well. Your travel agency can be noticed on influencers’ social profiles, resulting in more reach and engagement.
Create Travel Guide Videos
Sometimes, people don’t have enough time to read blogs and content on their social profiles. This is why it is essential to have travel guide videos ready. YouTube is the best platform for video content marketing, and when you publish videos on YouTube, you can embed them in your blog posts and social media posts.
YouTube can help you generate the same amount of leads as your website and social media pages in the travel industry. Travelers often prefer checking reviews of places and tour packages before planning their trip.
What is content marketing?
Content marketing is creating and promoting different forms of content to achieve your business goals. Content marketing is an organic promotion strategy that helps you attract your target audience and achieve your desired goals, such as buying your product or using your service.
What are examples of content marketing?
Blogs, videos, images, infographics, podcasts, emails, and newsletters are some forms of content marketing.
How do you create travel content?
– Define your target audience.
– Create detailed research on the industry.
– Create a content calendar.
– Create your storytelling.
– Create travel-specific blogs, stories, and videos promoting your service.
With strategies and travel content ideas, everything is covered. All you need to do is strategize it all for your target audience, and you will be on your way to great content marketing ventures.
As we mentioned earlier, if you don’t have enough in-house resources to work on these, you can always consider an outreach team for content marketing. If you are looking for travel content marketing outsourcing, check out our recent blogs.