WordPress is the best CMS as it is used by 810 million websites as of 2023 which represents around 43% of all websites.
A successful website attracts the audience and accomplishes its purpose. Many factors can make a website successful, such as useful and relevant content, mobile-friendliness, pleasant UI/UX accessibility, and SEO optimization.
All this requires large amounts of data to be created and published consistently. This is where content management tools come into play. They ensure that your website is optimized for Google and other search engines.
A content management tool allows you to add title tags, meta descriptions, keywords, search-friendly URLs, alt text for images, and other plugins that help you to rank, besides making your website appealing and device-optimized.
What Is Content Management?
Content management enables a marketer to create, organize, publish, manage, and retrieve content. Content management software or tools can help you manage content from its creation to its deletion. This is what is known as the digital content lifecycle.
Managing, storing, and accessing content on your website requires various technologies as your website would contain text, image, and multimedia content.
Why Do You Require Content Management Tools?
When you use content management tools, you can publish and modify content yourself and you might not require the help of a web developer after your website is created and hosted live.
A non-technical person can publish content and it dramatically cuts the cost of maintaining a website. Another major advantage of using content management tools for your content is that it allows collaborations with other users.
Since the tools are browser-based it allows for easy access for any number of users simultaneously.
Other CMS Available in the Market
There are many content management tools available in the market, and the challenge is to find the one that suits your business. The CMS must align with your content strategy so that all you need to do is create and publish your content in no time.
In this post, you will learn what each tool does and later decide on which one to choose.
This is a free and open-source CMS platform that powers millions of websites globally. It is a useful tool for a person without any prior technical knowledge. It doesn’t cost anything and anyone can install, use, and modify it for free.
Drupal is another popular open-source CMS platform that is widely used for creating complex websites. Drupal is a free and open-source content management system that is known for its flexibility and scalability. It is popular among developers and technical users due to its robust architecture and ability to handle complex websites.
It is an open-source CMS platform that is user-friendly and ideal for building medium to large-sized websites. It is popular among users who want a balance between flexibility and ease of use. It has a user-friendly interface and a large community of users and developers.
A cloud-based website builder that includes a CMS platform with drag-and-drop functionality and a variety of templates, Wix is a website builder that allows users to create websites without any coding knowledge. It offers a drag-and-drop interface, pre-built templates, and a wide range of features to help users create a professional-looking website quickly and easily.
It is a popular website builder that also includes a CMS platform with templates, e-commerce functionality, and marketing tools. Squarespace is another website builder that focuses on design and aesthetics. It offers a variety of modern and stylish templates and has a user-friendly interface that makes it easy for users to create and customize their websites.
Shopify is an e-commerce platform allowing users to create stores and sell products online. It also includes a CMS for creating and managing online stores. It offers a variety of features, such as payment processing, inventory management, and shipping integration, making it a popular choice for businesses that want to sell online.
Top 5 Reasons Why WordPress Is the Best CMS
The growth of WordPress since its release in 2003 has only increased, and, as a matter of fact, it now powers 41% of the web. WordPress 6.1 is the latest version that was released on Nov 01, 2022. Despite many other CMS, WordPress seems to be most popular among web developers and marketers for the following reasons.
Extensive Plugins Ecosystem
WordPress’s abundant themes and plugins work together to make websites professional, user-friendly, and attractive. Most of the themes are free and you can browse and find the one that suits you best. You can find themes for e-commerce stores, law sites, news portals, and every other business.
Google’s algorithm is devised to find the best possible search results for its users, and one of the factors it considers when evaluating a website is UI/UX. When a website is appealing and serves its purpose, users spend more time on the website. Such websites are more likely to be ranked higher in Google search results. A decreased bounce rate is a good sign that your website performs well.
Open Source and Free
WordPress is an open-source and free tool and that makes it the most popular CMS. It’s a free tool that makes it desirable for any organization to download and use it as it saves a lot of money. Since it’s an open-source tool, you are free to modify, edit, and tweak the code to suit your needs.
Being built on open-source technology, you need not worry about security issues or hackers breaking into your code. It uses encryption techniques to ensure that all data stored on your site is protected and saved from hackers or spammers.
Active and Supportive Community
As there are many users of WordPress, there is an army of developers and supporters to help you when you face difficulties. Most likely, someone has written a tutorial, blog, or how-to guide to help you. You need not worry about whether or not your site’s coding complies with the best practices or with SQL code as there are people ready to assist you.
It has an active community of people to help you out with any questions from basic questions to advanced topics, like plugins, troubleshooting, and customizations. Additionally, there are tutorials and videos to learn by yourselves.
Another reason why WordPress is the best CMS is that it offers several SEO plugins that allow you to easily customize your site’s content by SEO metrics. WordPress has a plethora of functionalities that make it an ideal choice for content marketers who are keen on making their blog rank in the Google search engine.
Several SEO plugins for WordPress help you adjust your site’s title tags and meta descriptions. RankMath optimizes your content by providing insights about your posts before you publish them. It allows you to optimize the title, permalink, and meta description with a snippet preview.
It scores based on the number of internal and external links, the number of words, keyword density, custom images included in the article, and ALT text on the images. Such optimizations reduce the likelihood of your article ranking low on the SERP. The best of these plugins is that it is optimized to be fast so that your site’s speed doesn’t impact your SEO efforts.
With WordPress CMS, it has become much easier to host, edit, and maintain your website. This is another reason why WordPress is the best CMS, as making changes to your site is no longer time-consuming and expensive.
You can upload or alter the content with a few clicks of a button, rather than moving across codes in webpages to make changes. Besides this, general updates and the introduction of other plugins is a seamless process without involving any modifications to the code.
The user-friendly interface makes room for even a novice marketer to quickly learn how to host a website and optimize with minimal or no coding.
1. Why is WordPress the best CMS?
WordPress is the best CMS because it allows you to build a website from scratch, and involves no coding. A non-technical person can easily learn how to use it because of the presence of communities that discuss and help to deal with issues related to the installation, maintenance, and debugging of the tool. Its SEO-friendly plugins make it still more desirable to build e-commerce sites, startups, and niche-specific websites.
2. Is WordPress the best for SEO?
Presently, there are about 60k plugins available in total and the exact number of plugins that support SEO is not known. Yet, Yoast SEO, RankMath, and All in One SEO Pack are used predominantly to optimize content for improving search engine rankings
Choosing the right CMS is crucial for your business as it’s where you can load information about yourself. The home page, landing pages, services you provide, about us, blog, and contact us page is the face of your business.
You must choose the right CMS as it must support the plugins and features that your business needs and must be scalable to include other plugins as per the business requirement.
Besides choosing the right CMS, it’s also important that you choose the right content marketing service for your business. We provide high-quality and SEO-centric content that can help businesses like yours rank on top of the SERP.
The game of marketing changes so quickly that you must be abreast of the market. Read our blogs to know how content marketing can help your business.
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