It is a total war zone trying to market your content and make it stand out from the vast ocean of information. As a content marketer, you should not just own the content but own the audience.
Before creating your best content, think about the out-of-the-box ways in which you can market them. Without mastering the art of creative content marketing and employing it, there is no point in just writing quality content.
Here are 7 creative content marketing ideas to make your brand catch the eye of your audience.
7 Creative Content Marketing Ideas to Make Your Brand Shine Bright
1. Jump on Trends
Trends are a way to make people from all over the world connect at the same time. Hopping on to the hottest talk of the town is very important in marketing.
You have to be up to date with what people are interested in and incorporate those aspects in your marketing game plan.
Watch out for trends or reels your brand could relate to and use them to your benefit. Aside from social media trends, your brand must also run along with the digital trends adopted in the marketplace.
Digital trends increase efficiency and make your brand use new, exciting tools. Putting in the effort to perceive new technological advancements would your brand stand out among the rest.
2. Feature Customer Feedback
Before taking any action, people always look for assurance that they are investing in the right place. Apart from your marketing strategies, they need an extra push that affirms that they need not worry about going ahead.
This is where customer feedback or user-generated content comes in. According to Statista, almost 19% of the U.S. audience trusts online reviews, as much as personal recommendations. It builds that layer of trust that your brand has the best intentions for both sides.
With 9 out of 10 people searching for good reviews before buying a product, it is highly important that you broadcast all the good feedback you have earned from your customers.
3. Collaboration Is Key
The more the merrier. Joining forces and partnering with other brands for a specific marketing plan like a campaign would prove to be highly beneficial on both ends. The brands that you collaborate with could come from a completely different scope of services and products.
Apart from this, collaborating with influencers is the most driving force nowadays. The power of influencer marketing has skyrocketed to an extensive level.
Although it is hard to grab hold of influencers with a huge sea of followers, your brand could aim for micro-influencers who have a good rapport with your target audience. The influencers that you choose should go well with the image of your brand.
4. Provide Valuable Content
There is no point in simply creating content. Your content should add some value to the lives of your audience. It is that type of content that has the power to create change.
Your content should have the ability to provide a reliable solution to at least direct your audience toward a genuine answer to their problems. This would brand your company as a trustworthy friend.
With trust comes loyalty. By creating the pillar of trust through your content, your audience will turn into loyal customers that won’t leave your side for a prolonged period. Your relationship can become a win-win on both sides.
5. Connect Emotionally
It is imperative that you connect with your audience through a compelling story. Whether your brand started out in your garage or in a small office, share with your customers the rocky road you have traveled to reach the position that you are in right now.
Creating a feeling of empathy among your customers is the best emotional hook your brand can make. This would bring about their emotional side and induce a good feeling about your brand.
By using experiences that your customers could relate to, your brand can touch the hearts of many. This emotional hook should be a genuine one and not created out of spinning tales.
6. Catch the Eye
Visual content is one way to let your creative side run wild. With visuals like infographics, images, and videos, you have a world of possibilities to pull the audience to your side.
If your content contains any complex ideas, those can be easily broken down and presented through visuals for your audience. Any strong message that you want to register in the minds of your audience can also use the help of visuals for creating an impact.
Make sure your visual content is as unique as possible. You could even experiment with podcasts or webinars.
7. Build a Rapport with the Audience
Maintaining a good relationship with your audience and not slipping out of their minds is highly essential for any brand. This puts a spotlight on long-term results.
Organizing campaigns, quizzes, polls, and surveys can also help to gather information as to what is in the mind of your audience so that you can craft your marketing strategy according to that.
Encouraging your audience to participate can increase brand visibility and help them remember you for a prolonged period. A stronger rapport means a longer relationship. This is what you should be trying to establish through these interactive ideas.
Frequently Asked Questions
1. How do you do influencer marketing?
With social media being ruled by influencers, your brand can reach out to those who you think would go well with your brand and let them positively review your brand or put in a good word among their followers. This redirects them to your page and those whom you manage to impress with your content may turn into potential customers.
2. How do you use data in marketing strategy?
Data-driven crafting of marketing strategy is the most sensible choice. Using data you can see how well your content is performing and also gain insight into your audience. With that, you can move forward and make data-driven decisions for your brand with a clear view of what’s working well and what’s not.
3. What is a content marketing example?
Content marketing examples include blog posts, podcasts, visual content, or case studies where content takes various different forms to create an impression among its audience.
Think Outside the Box
Creating mere content is something everyone can do. To jump out of the mundane, offer something exciting for your audience through your content. With the marketing ideas that we have shared, go forward with creative content marketing with your brand and become a voice that is heard among the many whispers.
Contact us to know how content marketing could help your business.