The 7 Types of Content Marketing to Nail Your Content Strategy

“Content is King” – Bill Gates (1996) 

It is no secret that traditional marketing techniques are rapidly becoming obsolete nowadays. In today’s digital world, businesses are finding it increasingly difficult to reach, attract, and retain customers. As a result, they are forced to explore various types of content marketing as part of their marketing plan.

It is in this context that content marketing has become the proverbial messiah, here to save businesses from the onslaught of the internet revolution.  

Those who quickly adopted content marketing thrived, whereas naysayers perished. This is because content marketing is probably the least expensive and most efficient way to inform, engage, and convert your target audience. 

If content marketing is done right, sales lead generation will be a walk in the park for you. In fact, some studies have shown that content marketing can be 65 % more cost-effective while yielding three times more results than traditional marketing techniques. Another study by Aberdeen Group has found that the conversion rates for content marketing are nearly 6 times higher than traditional conversion rates. ( 2.9% vs 0.5%). 

That’s why we did some serious research and came up with this list of the top 7 types of content marketing to help you nail your online presence. 

Why Different Types of Content Marketing?

The answer is straightforward: It is not a good idea to put all eggs in one basket. 

Diversification of content across different types and channels helps you reach a variety of audiences and mitigate risks. Besides, a monotonous content style will quickly become boring and your audience will fall out of love with your brand. 

That’s why it is always better to use a clever mix of diverse content formats, to reach out to an audience with diverse tastes and needs. 

To put it simply, use the right tool for the right job. 

For example, publishing a case study/ white paper is the right content type to share your success story. Whereas, a simple social media post is the best way to inform your audience about an upcoming event/sale. 

In the next section, we’ll look at what each of these top 7 content types has to offer and how to use them effectively. 

The Best Types of Content Marketing

Blog Posts


Blog posts have become the bread and butter of content marketing. They are the most widely used medium to promote businesses, due to their flexibility. 

Almost all businesses that started a quality blog have benefitted from increased organic traffic to their website. Regularly publishing blog posts will help you build reputable brand awareness and authority. The key is to talk about customer pain points and try to genuinely solve them, using these blogs. 

Long blog posts are preferred as they speak about the product elaborately, answer the user’s questions, and establish your authority on that particular niche. When the blogs are organized, structured, and optimized according to SEO concepts, they keep appearing in searches for a long time.

Email marketing/ Newsletters

types of content marketing -  emails and newsletters

Emails are the best way to reach your customers if you want to inform them about new product releases or ask for feedback. It’s a direct and targeted form of communication that has the potential to build a personal relationship with customers. 

You can send periodic newsletters to keep your customers informed about your products/ services and engage with them. This will give them a sense of commitment and help you gain their trust. 



With the advent of smartphones, video content is booming like never before. 

This is because videos are engaging and can convey a lot more in a shorter span of time. The majority of your audience may not have the patience to read through an entire blog.  Moreover, video content ranks better in competitive terms and will compliment your blog in the long run. 

A short video of even 30 seconds conveys your idea and your goal effectively. They are an ideal teaching tool and are suitable for product demonstrations and troubleshooting guides. 



A picture is worth a thousand words. This couldn’t be more accurate in the case of content marketing. Use it to summarize important information and convey complex ideas in a visually appealing format. As a bonus, you’ll get more organic traffic and engagement, since search engines love when you add images inside blogs. Moreover, you can share them on social media like Twitter or Instagram to gain more traction.   This is one of the most effective types of content marketing you cannot afford to ignore. 

Ebooks and White Papers

Ebooks and White papers

If you are serious about content marketing, do not ignore Ebooks. A properly written Ebook by an expert can work wonders when it comes to lead generation. Ebooks are practically a gold mine of leads if you know how to use them. This is because serious prospects are always on the constant lookout for expert guidance, to solve their pain points. 

If you want, you can share these Ebooks in exchange for customers’ details like email-ID, interests, etc. 

White papers, on the other hand, discuss detailed solutions to specific challenges. They are usually published after extensive research. Publishing quality whitepapers will help you rapidly gain authority in the eyes of your audience. 



A Webinar is an engaging form of content usually comprising lectures, product releases, or live interactions with customers. They can also be training videos or demonstrations of a product that might result in a customer’s purchase.  You can hold them regularly using in-house experts or invite guest speakers to share their experiences and insights. 

  1. Social Media Posts

Social media has a far-reaching influence when it comes to content marketing. Small budget businesses can exploit this to reach a much larger audience in a shorter span of time. Social media posts offer a wide range of flexibility, ranging from posters, live-events, to promotional campaigns. 

Benefits of Content Marketing

benefits of content marketing

Closing Thoughts

Every type of content has a business goal and it must be click-worthy to bring an audience and boost sales. The content is an asset to the business that you run and you can always keep it updated. Maintain a healthy mix of these top 7 types of content marketing, to stay ahead of the curve in your industry. 

Keep visiting our blogs for more interesting insights about the world of content marketing. 

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