Content writing is a great marketing strategy to attract traffic to your website. It is a process that involves planning, writing, and editing web content for your target audience. The goal is to create content that will be relevant and helpful to your audience.
But how can you make this strategy even more effective? Pair it with search engine optimization (SEO), and you will reap long-term benefits and attract organic traffic to your website.
But what if you’re just a startup company, so you have no knowledge about SEO yet? Or what if you’re a large company that just doesn’t have the time or resources to create a team dedicated to SEO? This is where SEO content writing services come in.
What is SEO?
Search engine optimization is the process of improving elements of your website so that search engines and users find it helpful. This helps your website rank higher in search engine results pages (SERPs). As a result, this increases visibility and attracts organic traffic to your website.
What is SEO Content Writing Services?
SEO content writing services focus on creating content for your website to help you rank better on SERPs. This content is focused on blog posts or articles within the company’s scope.
SEO content writing services also ensure that their content has SEO in mind. This means that they’ll prioritize incorporating keywords that are relevant to your brand.
They will also make sure that they take into consideration all the other SEO elements that will help you rank higher. This includes content optimization, image optimization, on-page SEO, and many more.
What You Get With SEO Content Writing Services
If you’re investing in SEO content writing services, it is only natural that you would want to know what you’ll be getting out of it. Is subscribing to SEO content writing services worth it? Here are the following processes that they will usually do for you.
1. Keyword Research
Keyword research is the process of finding out what words will your target audience type in search engines to find you and your content. You can think of it as research that helps you think from the perspective of your target audience. It helps you find your way to your audience when they type terms that are relevant to your business.
Keyword research can be done in multiple ways. For example, you can go to Google and type in the first word that comes into mind when you think about your company. Google’s autocomplete feature will then suggest other keywords that other users have searched for.
Another way to find keywords is to look at your competitors. You can go to their web pages and find which keywords are ranking well for them. You can do this by using the third way to conduct keyword research which is through keyword research tools.
These tools give you a more in-depth perspective of your target keywords. These details include traffic, keyword difficulty, competitive SERP analysis, and many more.
You may not be sure which keywords will be beneficial for your business. Don’t worry, because keyword research is usually a part of SEO content writing services. They will help you find relevant keywords that they will use in the content that they’ll make for you.
2. On-Page Optimization
On-page SEO is the process of optimizing elements of a webpage to increase the chances of ranking better on SERPs. Here are a few things you must take into consideration with on-page SEO:
- Your target keyword must be inserted in the first 100 words of your article or blog post. This is because Google values the terms that show up early on your page.
- Optimize your H1 title with your keywords. This is because your H1 helps Google understand the entire structure of the page.
- You’ll have to take into consideration your keyword density. If you insert too many keywords, you’ll be penalized because this is called keyword stuffing and that’s frowned upon by Google.
- It’s important to optimize your URLs by making sure it’s understandable and easy to follow. This creates a better user experience and makes it easier for search engines to crawl your pages.
- Insert your keywords in your meta descriptions. A well-written meta description can significantly boost your click-through rate.
On-page optimization can be overwhelming if you’re not familiar with it. Thankfully, this is part of SEO content writing services. They’ll make sure that all the elements that will help you rank better on SERPs are optimized.
3. Image Optimization
Image optimization is the process of publishing high-quality images with SEO in mind. This includes making sure that your images are in the right format, dimension, size, and resolution.
The dilemma with image optimization is that you need to balance quality with loading speed. If you saw that the images of the website are pixelated, you’re probably going to start doubting the credibility of the website. Aside from that, there’s a high chance that you’ll click away from the website altogether.
The goal is to make sure that the images are still high-resolution without sacrificing the webpage’s loading speed.
Another factor to consider is alt text. This is also known as alt tags or alt descriptions. This is the written copy that appears in the place of an image on a webpage when images fail to load on a user’s screen. This text also helps screen-reading tools describe what the images are to visually impaired users. As for search engines, it helps them better crawl and ranks your website.
This makes it easier for both search engines and users to understand them better. Making sure that your images are fully optimized is also part of SEO content writing services.
4. Content Strategy
Content strategy is the process of developing, planning, creating, delivering, and managing content. The goal of developing a content strategy is to create meaningful and engaging content that is both sustainable and cohesive for users.
As your website grows, content strategy becomes even more important because you don’t want to produce repetitive content. A strategy will help you plan out the content you’ll release, make sure you don’t repeat topics, and helps you manage the content you’ve already released.
It is an integral part of SEO that you produce high-quality, relevant, and helpful content for your users. It is also, therefore, part of SEO content writing services.
They’ll help you form a content strategy that will guide both search engines and your audience through your content. This will help you turn them from prospects to paying customers in no time.
5. Tracking Analytics
SEO content writing services produce content that will help your rank better on search engines. Additionally, they will also help you track how your content is performing. They’ll track things like ranking, the number of backlinks to your website, website traffic, and leads that come from your pages.
This is helpful because you get to see how effective the services are. You’ll see which strategies are working well and which are not worth the investment. This helps guide you with future decisions concerning your strategy moving forward.
6. Backlink Building
Backlinks are links from one website to a page of another website. Google sees this as a “vote” of approval from other websites. They interpret it as a sign that your website is authoritative and helpful that’s why other websites are mentioning it in their content.
Pages that have a high number of backlinks tend to rank higher than pages that don’t have them. That said, it is still important to take into consideration the quality of these backlinks. A large number of bad backlinks are going to cause you more trouble than good. It’s still better to have high-quality backlinks.
Sometimes, SEO content writing services can also help you with backlink building. This is done through guest posting or writing for other blogs and incorporating your links in those blog posts. This increases the number of backlinks to your website which then increases your relevance and authority in the eyes of Google.
Since these writers are creating content that contains your backlinks, you’re reassured that they are relevant and helpful. It’s a great strategy to ensure high-quality backlinks.
7. Internal Link Building
SEO writing services can also help you with internal linking. This is the process of linking pages of your website to other pages. This helps your audience find related and relevant information throughout your website.
This is a great SEO strategy because it keeps your viewers on your website for longer. This signals search engines that your website is helpful and easy to navigate for users. Aside from that, it also helps search engines crawl your website. This helps them understand what your website is about as a whole.
The Benefits of SEO Content Writing Services
If you’re not sure if SEO content writing services are for you yet, here are a few benefits you can expect from subscribing to one.
1. Attract Organic Traffic
According to research, 53.3% of traffic comes from organic channels. Additionally, 50% of marketers report that keyword rankings and organic traffic are the top indicators of a successful SEO strategy.
High-quality leads come from customers who find your content organically. After all, the reason they find you is because they have a problem and you’re one of the solutions. This gives you the opportunity to convert high-quality leads to paying customers.
2. Provide High-Quality Content for Your Audience
SEO content writing services provide high-quality content to your audience while prioritizing elements that help you rank better in SERPs.
Since they know what keywords to target, they can create relevant content that will help your audience find solutions to their problems. The more that your audience finds your content helpful, the higher the chance they’ll convert to actual paying customers.
3. Increase Brand Awareness
According to research, the top organic result in Google has a 39.6% click-through rate. This significantly drops to 18.4% for the second result. It then goes down to 10.1% for the third result, 7.6% for the fourth, and a super low 2.2% for the ninth result.
Ranking high on SERPs will help you attract more organic traffic to your website. This in turn, will help you spread the word about your brand and how you can help users solve their problems.
4. Increase Brand Authority
As you continue to produce high-quality content, you teach your audience to come to you for answers to their questions. This increases your brand authority. This also puts you in a great position to be a problem solver and authority in your industry.
Just a word of caution, though. Make sure that your content is accurate and updated. No one wants information that is merely based on opinion. For you to be a true industry authority, you have to make sure that your content is updated and accurate.
5. Easy to Track KPIs
Marketing efforts must be tracked and measured if you want to get better. Thankfully, SEO is a marketing strategy that is fairly easy to measure. KPI stands for key performance indicators. It is a quantifiable measure of performance over a specific period of time. It helps you understand how well you’re achieving your goals and objectives.
When you subscribe to SEO content writing services, they will track relevant content marketing KPIs for your brand. This data includes page ranking, website traffic, backlinks, etc.
6. Supports Content Marketing
Content marketing is a marketing strategy that focuses on the development and distribution of relevant, useful, and helpful content. This includes different kinds of content like blogs, newsletters, social media posts, infographics, images, videos, email marketing, and more.
Since blogs and articles are all important parts of content marketing, having SEO content writing services is a big help. They can take your mind off of needing to create written content so that you can focus on other forms of content marketing.
7. It Sets You Apart From Competitors
Statistics show that companies that have blogs tend to get 67% more leads than companies that don’t have blogs.
What’s great about SEO is that it’s a leveled playing field for both large companies and startup companies. Google doesn’t care about how much you’re spending on your SEO strategy. It only cares about bringing the best user experience to its audience. This means that your content can rank high on SERPs no matter how big or small your company is.
One thing is for sure. All the top-performing companies are investing in SEO so it’s a good idea to start doing so as well. Having a good SEO strategy can help position you in a better spot in SERPs compared to your competitors.
Types of SEO Writing Services
You can subscribe to SEO writing services from different sources. Here are some that you can check out to find an arrangement that fits your needs.
1. Freelance Writers
Some of these freelancers will offer keyword research as part of their services. This means that they’ll be responsible for researching the content that they’ll be writing for you. Unfortunately, not all freelancers offer this service.
Some also offer to create custom images for you. They will take into consideration the overall aesthetic of your previous blogs and offer to create similar images.
Make sure that you carefully select the freelancer you’ll be working with. Some of them charge a very low fee but also produce very low-quality content.
2. SEO Agencies
A lot of agencies that focus on optimizing your website also offer content writing as a part of their service. Keyword research and content strategy are a big part of SEO. That’s why these agencies also offer to create content that will ensure that they get good results from their efforts.
They also often offer keyword research, technical SEO, and backlink building.
Some agencies have their own writers while others outsource content creation to other writers. Whatever their strategy is, you’re assured of high-quality content every time.
It’s important to remember that SEO agencies are focused more on the SEO side of things and making sure your website gets more traffic. Content writing is just one of the ways how they can achieve this.
3. SEO Content Writing Services
This is a more reliable source of content writing services. These are usually companies that handle content management, marketing, strategy, and analytics. They’ll take care of all of your SEO concerns for you.
These companies are usually a better option than freelancers because they have writers that have the proper training to deliver quality content. They also usually have standards and quality assurance to make sure that your content is high quality.
You’re probably wondering what the difference between SEO content writing services and SEO agencies is. The former focuses on content creation while the latter focuses on SEO as a whole.
Are SEO Content Writing Services for You?
SEO is a great marketing strategy that will bring you long-term benefits and attract organic traffic to your website. It’s a great low-cost solution that is just as effective as a paid advertisement.
But then if you’re not familiar with the processes involved in SEO, it can be quite overwhelming. This is why investing in good SEO content writing services is a great way to solve this. They’ll create high-quality content that will help you rank better in SERPs. They’ll help you manage your SEO campaigns from start to finish.
SEO content writing services are perfect solutions for any company! It’s a cost-effective and worthwhile investment worth looking into.