Content marketing jobs are growing in popularity and are in demand as it is an attractive prospects for many reasons. Businesses thrive on marketing, and content marketing is effective as it is likely to fetch 13 times more ROI than other marketing strategies, according to Hubspot. Many marketers believe that content marketing is important to their overall strategy. Content marketing jobs are listed among the top 10 jobs in demand.
What Is Content Marketing?
Content marketing is developing and distributing relevant content through blogs, newsletters, social media posts, emails, videos, and the like to existing and potential customers. When you regularly publish your content, it establishes and nurtures relationships with the customers. It creates this idea that your business is keen on providing solutions for your people and looks to you for advice and guidance when they decide to buy.
A Career in Content Marketing
It is a promising career where you get solid pay as a content marketer, and content marketing brings a lot of revenue to the company. It’s a challenging career and requires a wide range of skills to complete your responsibilities successfully. This includes writing, research, SEO, strategic planning, promoting, and marketing skills. With all these skills, there are various industries where you have opportunities for digital marketing and SEO positions.
Content Marketing Jobs – A Glance
The long-term prospects for content marketing are brighter, and the industry has been growing at a 16% compound annual growth rate since 2016 and is expected to reach $107,540.6 million by 2026, increasing at a 14.3% CAGR.
The opportunities are plentiful. But why the sudden surge? Because content marketing works! This means that businesses are grabbing content writers. Not just writers, content marketing, encompasses marketers, strategists, and managers as well.
The content creator’s job is to create interesting and informative content. It requires you to conduct in-depth research about your niche-related topic. Come up with the keyword that ranks well in Google and competitor research to find which keyword ranks for them on their blog.
When your job expects you to be the marketer, you must incorporate SEO guidelines and optimize your content so that Google would consider ranking. Then, you must prepare stellar content using word processor software and have knowledge of publishing on content marketing platforms. You must be able to market your content on social media platforms. Create crisp content you can post as blogs, tweets, or bite-sized posts that the audience might like, and visit your website for more information.
You would have various responsibilities, like writing for the company’s website and ebooks, advertising the company’s products or services, writing about industry-related topics, and incorporating the industry professionals’ views in blogs from an interview excerpt. You would have to do a dual role of marketing your content to generate traffic and get leads for the business. Ultimately, it is writing for the audience by delivering useful and appealing content.
The content editor’s job is to proofread, re-structure, and edit articles written by content writers. It requires you to develop research strategies, write articles, proofread, publish content online, and make promotional articles to market the business’s products and services.
Other responsibilities include producing the monthly newsletter, checking the facts, and optimizing the content to increase user engagement. The basic requirement is that you must have excellent writing skills and experience managing editorial calendars.
A content strategist’s role varies across the organization, but certain general responsibilities are expected from content strategists. The content strategist’s job is to manage the content marketing calendar, delegate work, and meet deadlines. The content marketing calendar is filled with using the content repository that contains the blog topics with top-ranking keywords.
The strategists identify gaps in the content, recommend new topics, manage all the content written for business purposes, and guide writers, editors, strategists, newsletters, and social media posts.
The role of the strategist includes planning, designing, creating, editing, and publishing relevant content that meets the business’s objectives and users’ needs. The main job is to develop a content strategy that conforms to business goals.
A well-designed strategy aims to inform, entertain, inspire, and engage potential customers. You must develop creative ideas for engaging the audience online and produce engaging content types. The web content must align with the brand and add value to existing and prospective customers.
- Excellent writing skills.
- Client-facing skills.
- Significant SEO knowledge.
- Ability to work with the organization’s content management system.
- Web analytics platform.
- SEO research software.
- Collect information about the customer personas the business is targeting.
Content Marketing Manager
The content marketing manager must take full responsibility for inbound marketing strategies, including social media and lead generation. The candidate must be creative and possess writing skills to develop engaging content to attract and retain customers. Also, it is preferable to be up-to-date with new technologies and marketing trends.
This role requires the manager to design content marketing strategies and set short-term goals. Other responsibilities include volunteering to take content marketing initiatives to achieve business targets and the ability to bring brand awareness. Must also collaborate with writing, design, and marketing teams to produce high-quality content.
A content marketing manager has the following roles:
- Create a content marketing calendar.
- Generate ideas to increase customer engagement.
- Delegate tasks.
- Ensure deadlines are met.
- Take up client communications
- Inspire team members.
- Optimize content concerning SEO and Google Analytics.
- Analyze web traffic metrics.
- Receive customer feedback.
SEO analysts must have versatile knowledge to use tools such as Ahrefs, Keyword Planner, and Moz to conduct keyword research. This role requires that you track important SEO metrics, including organic traffic, conversion rates, and the time spent on-page. Also, you must be up to date with the current SEO metrics. Other responsibilities include:
- Analyze websites and social media pages and make recommendations for improvements.
- Develop strategies for blog creation and social media sites.
- Create content marketing ideas and assign them to the writers.
- Update outdated content.
- Optimize the content for desktop, tablet, and mobile devices.
- Develop link-building strategies.
- Manage paid search campaigns.
Digital Marketing Manager
A digital marketing manager is responsible for maintaining a brand’s online presence and facilitates sales by working on various marketing campaigns. It requires researching, strategizing with other professionals, and creating content for successful campaigns. The digital marketing manager must plan for digital marketing campaigns and conduct email campaigns, emphasizing social media content marketing and SEO/SEM marketing.
- Maintain social media presence across content marketing channels.
- Measure social media performance.
- Develop, implement, measure, and optimize digital marketing campaigns across all channels.
- Collaborate with the marketing team, designers, and vendors to launch campaigns on time and within budget.
The Search Engine Marketing (SEM) analyst will manage all paid search campaigns on Google and other search engines. An SEM analyst is a person with an understanding of search engine rankings and devises a strategy to bring the website to the top of the search, both paid and organic. Other responsibilities include managing the paid search budget and working closely with the SEO and marketing teams to maximize ROI, drive traffic, and generate leads. This job also includes:
- Proposing hypotheses and testing, collecting results, analyzing data, and identifying trends and insights to achieve the maximum ROI.
- Track, measure, and analyze content marketing analytics, pay-per-click (PPC) initiatives, and campaigns.
- Plan budget for campaigns, stay on budget, estimate the monthly budget, and reconcile discrepancies.
- Optimize landing pages for search engine marketing campaigns.
1. What is the scope of content marketing jobs?
Businesses have started to embrace content marketing to meet their goals. It has proven to be effective as the return on investment is high. There’s a rise in the demand for content writers, marketers, and other associated careers. Social media content marketing increases user engagement, drives lead generation and improves sales.
2. What are the types of content marketing?
– Blog posts
– Email Marketing
– Case Studies
– Product guides
– Client Testimonials
– Case Studies
3. What does a freelance writer do?
Freelance writers are self-employed writers and not tied to a company or business. Usually, they have exceptional writing skills that they continually use when they research, write, and proofread their content. Freelance writers write for a variety of genres and in a variety of tones. Depending on the requirements, they can write creatively and technically.
If you are passionate about writing, strategizing, or promoting digital content, you can start a career in content marketing. You can create relevant and useful content for all digital platforms. You must create optimized content that matches the search intent and performs well on search engine result pages.
You must focus your writing on three aspects: search engine optimization (SEO) and social media. Social media content has to be engaging, leading to more likes, shares, and followers, and have a call to action (CTA) strategy that takes potential customers to your landing page. Content marketing is about the content that takes customers to the next level of the sales funnel.