Content strategy examples help marketers like you get a clear picture of what type of content to use in your marketing strategy. Content marketing is the creation of useful and relevant content and distribution on various platforms to educate, inform, and attract potential customers.
Your business needs to grow. For that, you need customers, fast sales, competitive and scalable products and services, and marketing. Each business has its own way of doing things.
Here, you will learn with examples what content type to use to accomplish your marketing goals and bring revenue to your business.
Content Marketing Strategy vs. Content Strategy vs. Content Plan
Along with a content strategy, the terms content marketing strategy and content plan are used interchangeably, however, each one is different.
As marketers, you must know the ‘why’ behind your content marketing strategy. You must have clarity as to why you are creating your content, who you are helping, who your target audience is, your USP, and what are you achieving as the end result: increase in traffic, sign-up for newsletter, or leads.
The answer to all these questions is a content marketing strategy.
On the other hand, content strategy delves into a much deeper context of creating, publishing, distributing, and managing content. A content strategy helps businesses manage the overall content they have.
The content strategy covers the use of text, images, audio, video, and other interactive elements put together to achieve business goals. It is the plan that guides how to engage the audience at each level of the funnel. And, a documented content strategy ensures that your marketing team’s efforts align with your business goal to achieve the intended results.
Once you understand and have defined the content strategy and content marketing strategy for your business, write out the plan. The content plan is the roadmap that has the KPIs, which are steps to achieve your business goal.
5 Content Strategy Examples
Now that we’ve had a formal introduction to what a content strategy is, let’s look at a few examples of content that helps businesses to achieve their goals.
Have you come across business websites that do not have a blog section? Most have visited sites that just have a home page and 1 or 2 other pages dedicated to who they are and their product.
Here is how blogs can help your business. It’s a very cost-effective way of marketing to reach your target audience. All you need to do is to have a content marketing team or hire one.
As you know almost all businesses are online. People search Google to find a solution to their day-to-day issues, buy stuff, and learn. You need to be where your target audience is, which is on the search results.
Blogs help you get there; when people search for services or products that you offer, your website is at the top of the search results, so the possibility of contacting you is much greater.
A well-written and informative blog post can attract visitors to your website, increase your brand’s visibility, and drives more traffic to your website. Having a blog section and publishing a blog consistently helps you to establish your brand as an authority in your niche.
Blog posts engage your audience encouraging them to comment and share their feedback about the post. When you share your blog on social media platforms, it further increases the interaction with your audience by being available in their personal space.
When your business offers a product, blogs are a means by which you educate your audience about it. Google’s latest update emphasizes E-E-A-T which encourages blogs to be written by those who have experience working with the product.
Overall, a blog post can be an effective tool for businesses to establish their authority, build relationships with customers, and drive traffic and engagement to their websites. By consistently creating high-quality content that resonates with your audience, you can establish a strong online presence and position your brand for long-term success.
A case study is a detailed account of how a particular product or service has helped a specific customer or client. Case studies are powerful tools for businesses to showcase their effectiveness and reliability and you can use them in your email marketing campaigns to win the confidence of your prospects.
A case study is akin to word-of-mouth marketing as it projects the real-world value of your product or service. By providing a detailed account of how your offering helped a customer solve a problem or achieve a goal, you can help establish the value proposition of your business.
It builds trust and credibility with potential customers and establishes your brand as a reliable and trustworthy provider of solutions.
A case study helps you differentiate your brand from competitors by showcasing how you’ve helped customers achieve success. You can share case studies with your potential customers and close more deals.
An email newsletter can be a valuable tool for businesses to communicate with customers, prospects, and other stakeholders.
Usually, an email newsletter gathers information in a niche and shares it with the community. This helps build relationships with your future audience by providing them with valuable and relevant content.
You can also retain your old customers by providing information about the latest releases by your business. When you deliver informative and engaging content on a regular basis, you can establish a rapport with your subscribers and foster a sense of community.
An email newsletter drives traffic to your website by providing links to new blog posts, product pages, and other content.
This can help you keep your brand at the front of customers’ minds, and effectively promote sales, discounts, and other special offers to your subscribers. By providing exclusive access to deals and promotions, you can incentivize subscribers to take action and make purchases.
Social Media Posts
Businesses are harnessing the power of social media marketing to promote sales by showcasing their products and services. You can create a sense of urgency and incentivize followers to make a purchase which drives up your revenue and increases ROI.
Social media is where you can engage with your customers and build stronger relationships. Swift response to customer queries, comments, and questions, puts your brand in front of your customers and demonstrates your commitment to your business.
It’s a platform where you can establish your social responsibility. Customers prefer brands that use their resources and position to make a change in the environment. It’s the right place to express your social responsibility by making videos and animations.
Sustainability, zero carbon emission, inclusivity, recycled products, supporting vegan products, chemicals not tested on animals, and saying no to plastics are some ways of saying that you care for the environment. As a brand, you need to establish your corporate social responsibility (CSR) as Gen X and millennial customers want to engage with brands who share similar values.
One way of generating leads is through social media posts where you can encourage your followers to sign up for a newsletter, download a free resource, or request a consultation. By providing value in your social media posts, you can entice potential customers to take the next step in their journey with your brand.
Product guides provide detailed information about a specific product of your business. They serve as an information tool combined with a video or visuals with step-by-step instructions, procedures, or written instructions.
Google April 2023 Product Review Update was released recently that rewards high-quality reviews, which are, content that provides insightful analysis and original research. They must be written preferably by experts or enthusiasts who know the topic well.
This update emphasizes promoting content that shares in-depth research, rather than thin content that simply reviews a bunch of products or services.
What is a content strategy?
A content strategy is all about creating, publishing, distributing, and managing content. A content strategy helps businesses manage their overall content, such as texts, images, audio, video, and other interactive elements put together to achieve business goals.
Why do you need a content strategy?
Content strategies provide guidance on how to engage the audience at each level of the funnel. When you document it, it is ensured that your marketing team’s efforts align with your business goals to achieve the intended results.
Any type of business needs a plan, or a strategy to survive. Certainly, it’s not just survival, but growth; exponential growth. Only if you know your destination and have a roadmap, will your journey have an end. Otherwise, it would be just wandering aimlessly losing time and money.
A content strategy starts with what you want to do, how you will do it, and when and why you must do it, then ends with actionable items.
Do you want to have a content strategy for your business? At ContentMarketing.io, we have helped businesses stand out in search engine rankings through high-quality content. We create SEO-centric content that delivers results such as an increase in traffic, revenue, and in engagement.